Luxury marketing, retaining high-end customers
Luxury brands are built on exclusivity, brand heritage, and prestige. But brand loyalty is waning among upper-class shoppers. About 56% find themselves less loyal to brands than in previous years.
How to revive a stagnant digital marketing campaign
Every marketing campaign brings with it its own set of challenges. Each is its own unique case and thus, a cookie-cutter solution simply cannot work. Every unique problem requires a unique approach. And while there is a set of mainstay marketing tricks that every campaign utilizes, there will always be a point where your progress may stagnate.
PPC vs SEO: How each helps your online shop
Which is better for e-commerce, SEO or PPC? Every marketer has asked themselves this question at least once. The answer depends on one’s industry and objectives.
Traffic or conversions: What’s better for your business?
Should you focus on accumulating traffic on your website, or try and increase the conversion rate from visiting customers? It’s an argument as old as the internet.
Emojis: Connect with your audience and grow your brand
Emojis are fun, right? They can add a blip of color and a dash of personality to even the most boring email. They can spruce up a social media post. They can even convey certain messages and emotions better than words.
Copywriting, your business secret weapon
There’s a reason copywriting is so intimidating for most marketers. It’s due to the fact that copywriting is the reason why people buy something. Copywriting is the text that makes somebody stop thinking, “I can live without it” and start thinking, “Why am I living without it?” That’s a lot of pressure to put on a series of words.