by Andreea Handoca | Oct 2, 2017 | E-commerce trends
As an online shop owner, you deal with customers daily, but can you truly call yourself customer oriented? Below are some tips to help align your strategy with your customers best interests in mind: How can we help you? Your customers are the pillars of your business, and as you grow, so should your customer service strategy. Develop and learn from real experiences your customers are having and aim to consistently deliver excellent service. Be available to answer questions, either on social media, email or phone and make sure your contact details are easily found. Another important aspect of customer service is the staff that represent your brand. Employees who believe in your brand will ultimately deliver better results. Keep them! It costs five times as much to attract new customers than to keep an existing one. Existing customers are 50% more likely to try new products and spend 31% more compared to new customers. There are digital tools to hand when aiming to up your customer retention, such as retargeting or email, mobile and social media campaigns. However, the key is a touch of personalisation. By successfully using past purchase data and especially abandoned cart follow-ups, you can increase your revenue by up to 25%. Information is the key! As retailers, you know the value of data. Past purchase data drives sales and offer campaigns, however, do you ever gather information that’s beneficial to your customer? Little nuances can mean the difference to customers, relevance is key. Also, gather information not only about the customer, but your business. Customer insight is invaluable and should be...
by Andreea Handoca | Sep 28, 2017 | E-commerce trends
Now is your chance take advantage of the opportunity and be the lead in decreasing your e-commerce cart abandonment using the power of social media marketing.
by Andreea Handoca | Sep 25, 2017 | E-commerce trends
If you want to get in on the action and make the most of the holiday season, now’s the time to start preparing your store so you don’t miss out.
by Andreea Handoca | Sep 21, 2017 | E-commerce trends
There’s no clear recipe for ensuring virality every single time, but you can take specific steps to increase the size of your audience, reach potential customers, and effectively engage readers.
by Andreea Handoca | Sep 18, 2017 | E-commerce trends
By nature, humans are competitive. We’re hard-wired to want to win, and we’re motivated by reward, whether it’s monetary, physical, or simply bragging rights.
by Andreea Handoca | Sep 14, 2017 | E-commerce trends
Not just a catalog of eye-catching photos. It’s where your customers go to interact and purchase. Are you making the most of it?
