Delight has always been considered the magic solution for customer service woes. On top of that, is mistaken to be one of two things: a big gesture or common courtesies. The first is not a very cost-effective strategy and the second is already a standard in nowadays customer service. But, that view on delight has to change!
Last year was a very good year for email marketing. With more than 225 billion emails sent every day (a 5% increase from previous years), email continues to play an important role in brands’ marketing strategies.
The best way for an e-commerce venture to succeed is by providing relevant products and content to the audience. Making the shopping experience as personal and tailored as possible for each individual consumer. Product recommendation has become the driving force for any e-commerce business.
The shopping experience doesn’t start with the purchase of an item. Rather, it begins when a consumer has a need or desires a certain item. Wrongfully, many marketers assume that their job ends once a purchase is made. This way, marketers are missing the opportunity to build customer loyalty. And as the trend is to place a higher value on experiences over goods, this realization could become critical to a brand’s survival.
Marketing has passed from being focused on the product or service to be based on the experience of having it. This development has made marketing experts rethink their selling techniques.
It’s tough to juggle your social media efforts while trying to keep up with your business. But while being able to automate your social media is crucial, it can take a huge toll on your audience engagement. That can easily be fixed with a couple of tactics!