Having an online business is a full-time job and more. So it is easy for some things to fall through the cracks, like your social media. With so many fantastic tools to help you automate your social accounts, keeping your Instagram stocked up with new posts and your Twitter feed full is super simple. So simple, in fact, that a lot make the same mistake: they stop being social!
It’s tough to juggle your social media efforts while trying to keep up with your business. But while being able to automate your social media is crucial, it can take a huge toll on your audience engagement. That can easily be fixed with a couple of tactics!
Connect with your customers!
If you get a lot of comments on your social media accounts, it can be a lot of work to respond to all of them. But you should take into consideration some facts. According to surveys, nearly 30% of people will switch to your competitor if you fail to respond to them on social media.
On the positive side, when people are engaged by a brand online:
– 70% are more likely to use the brand’s product or service;
– 65% have more brand loyalty;
– 25% are less likely to post negative things about the brand, product or service;
– 75% are likely to share a good experience with the brand on their own profile.
Just by responding to the comments your followers leave can mean more brand loyalty and exposure for your business. By taking the time to connect with your followers can be great for your business.
Instagram Stories is a brilliant tool for marketing product or services, but it can be more than that. It allows you to put a human face to your brand and connect with your audience.
It’s not hard to get caught up with marketing techniques like long tail keyword research, conversion rate optimization, and all tactics. Using Instagram Stories gives you a chance to let down your hair and have fun with your followers.
Unlike traditional posts on Instagram, Stories lets you spice up your photos with text, emojis, stickers, and more. Show off your latest travels, tell a funny story, whatever you prefer! It’s a great way to leave behind stuffy marketing tactics and really connect with your audience.
Contests are a fun way to connect!
Social media contests are a fantastic way to connect and engage with your followers, and are very easy to pull off too! As long as your prize provides value to your target audience and is relevant to your business, running a contest is a fun, cost-effective way to generate social proof. Here are some ideas:
– encourage followers to like your post and tag-a-friend;
– ask followers to upload their own photo using a branded hashtag;
– ask them to re-post your contest image and tag your profile;
– ask them to answer a question, and the funniest wins.
All of these ideas can lead to a better exposure for your brand via social sharing, and they give you a lot of opportunities to interact with your audience. Be sure to comment on each photo using your contest hashtag, or respond to each entry with a custom thank you message.
To sum everything up, just because it’s easy to automate your social media marketing that doesn’t mean you have to stop being social.