by retargeting | Apr 4, 2016 | E-commerce trends
Remember Spike Jonze’s movie, “Her”, where the main character starts developing a really intense relationship with a computer? Everything was the result of an algorithm which was able to read human emotions and adapt to the user’s personality. Of course, this was happening somewhere in the future, but what are the odds of seeing something similar happening soon? Nowadays, a lot of the sites and apps we’re all using daily, like Google, Facebook or Instagram are using advanced algorithms, able to display information tailored to each individual. It’s true, we’re still far from breaking the barrier in human-machine communication, but we’re getting closer to doing it with each day. Let’s take Google for example. It’s no secret that they’re using one of the most complex algorithms ever created and each user sees different results when making them same search, based on their history. Also, Facebook has started showing updates in your news feeds based on the friends and pages you interact with the most, while Instagram did a similar thing this week. But how close are these giants to being able to read emotions? A team of scientists, led by David Bamman and Noah A. Smith, managed to find an answer regarding the relation between words and the emotions they evoke. They believe that not only the given statement should be examined, but also the context in which something is said. The scientists started on Twitter, examining tweets which contained the hashtags “#sarcasm” and #sarcastic” and it turned out that the authors’ profiles and target audiences were the most important factors shaping the meaning. Currently, the results of the...
by retargeting | Mar 31, 2016 | E-commerce trends
You know what they say, the first impression always matters. Well, the same thing goes for your website. Nowadays, having a great landing page is essential for your business, as it can influence essential aspects, like bounce rate, abandonment rate, ROI and the list could go on, but we don’t want to waste your time. After all, you’re here because you want to find out what can you do in order to have one of those awesome landing pages, right? From the beginning, we must tell you that creating a great landing page is not an easy job, since there are a ton of components you should keep in mind, not to mention that you should also think about a few psychological aspects that make that user stay or leave. Considering this, let’s make one thing clear: there’s no such thing as the perfect landing page or a secret recipe on how to attract buyers like a magnet. Still, over the time, we managed to gather some experience and we want to share some tips that will definitely help you in this process. So, without much further ado, here are the essential elements you should have in mind when optimizing landing pages to increase conversion, lead generation, and sales. Have an attractive headline Neil Patel likes to call it “killer headline”, claiming that this is where everything begins – interest, attention and understanding. And we kind of agree with him, since this is basically the first element that grabs any visitor’s attention. The headline should be short and concise, accompanied by a subheading informing what the product or service...
by retargeting | Mar 29, 2016 | E-commerce trends
Nowadays, there’s a tendency among companies to rely just on inbound marketing for lead generation, which, in our book, is not that OK. Now don’t get us wrong, as this is a great approach, but the idea is that leads can be generated through other methods as well, like some amazing pieces of content or attractive landing pages! Still, let’s not forget that lead generation is just a part of inbound marketing, as, in the end, most marketers won’t be satisfied just with converting leads. No, not at all! They want to nurture these leads, in order to be ready for sales immediately. But there’s one problem: nurturing leads ain’t that easy. Starting from the idea that you’ve reached this page being aware of the importance of having an effective lead nurturing strategy, we’ve put together a short list with tactics that we consider the best. Let’s get it on! Create targeted content You know what they say, “content is king”, so we had to start with this one. According to the folks over HubSpot, leads nurtured with targeted content produce an increase in sales opportunities of more than 20%, which is a pretty impressive number. But hey, if you want to use targeted content in order to nurture leads, it’s not as easy as creating a simple blog post. A real business understands its buyer personas, so the content it creates should nurture each of these personas. Keeping it short, you need to deliver the right content, to the right people, at the right time. Send personalized emails We’ve talked about email plenty of times and we’ll keep...
by retargeting | Mar 24, 2016 | E-commerce trends
You can say that you’re running a great business only if your clients are great as well, but since we don’t live in a perfect world, not all of them are like this. But don’t worry, as people always change and so can your clients, if you develop and maintain a strong relationship with them. Companies able to do this are the ones you hear all day about, while the ones that don’t make a priority out of their clients fall of pace, and, eventually, don’t resist on the market that much. Keeping it short, customers can be considered your greatest asset and the fact that retaining a current customer costs less than acquiring a new one is known by any marketer. And in order to retain them, you need to provide value on a consistent, ongoing basis. Here you can find a few tips for developing productive and enduring relationships with your clients. Oh, and if you’re not applying them already, make sure you at least consider them for the near future! Be honest No long-term relationship has a future if the two parts implied in it aren’t honest to each other. And the same goes for your business. Remember, your clients can easily figure out when you’re trying to manipulate them and this can easily ruin your reputation and eventually make them lose their trust in your brand. And you know that once lust, trust is pretty hard to be won again, right? Your clients are more than clients Forget about the idea that a client is just a revenue stream. They’re all unique, with their own...
by retargeting | Mar 21, 2016 | E-commerce trends
Lately, when put in front of creating a new content marketing strategy, a lot of people are still hesitating when it comes to deciding if video content is something worth investing in. If you’re one of them, listen up close, as we’re going to say this only once: video is the future of content marketing! It has already started taking the marketing by storm, but in order to unleash its full potential, you need to do more than just create one and upload it. Still, in order to better understand what including video content in your strategy means, we’ve put together a list with both advantages and disadvantages. Let’s begin, shall we? It’s perfect for telling stories It’s obvious that if you want to transmit a message about your brand, a good video does it way better than any other medium, since it’s using both sight and sound sense to help viewers process the idea behind it. Not to mention that just a few seconds of video content can deliver way more than an image can do! It’s easily shared Due to its tendency of being short – let’s say an average of one minute – video content allows a potential buyer to watch it, process the information you’re delivering and also share it with other potential buyers in less than five minutes. People will consume more and more video content Relying on video content is a future proof strategy. According to a study from Sales Force, made in 2015, by 2017, 74 of all Internet traffic will be video. Video formats like Instagram, Snapchat or Vine will become...
