Lately, when put in front of creating a new content marketing strategy, a lot of people are still hesitating when it comes to deciding if video content is something worth investing in. If you’re one of them, listen up close, as we’re going to say this only once: video is the future of content marketing!
It has already started taking the marketing by storm, but in order to unleash its full potential, you need to do more than just create one and upload it. Still, in order to better understand what including video content in your strategy means, we’ve put together a list with both advantages and disadvantages. Let’s begin, shall we?
It’s perfect for telling stories
It’s obvious that if you want to transmit a message about your brand, a good video does it way better than any other medium, since it’s using both sight and sound sense to help viewers process the idea behind it. Not to mention that just a few seconds of video content can deliver way more than an image can do!
It’s easily shared
Due to its tendency of being short – let’s say an average of one minute – video content allows a potential buyer to watch it, process the information you’re delivering and also share it with other potential buyers in less than five minutes.
People will consume more and more video content
Relying on video content is a future proof strategy. According to a study from Sales Force, made in 2015, by 2017, 74 of all Internet traffic will be video. Video formats like Instagram, Snapchat or Vine will become more and more popular, producing huge amounts of content.
It can convince people to buy something
64 percent of consumers who watch a video about a specific product or service are more likely to buy, meaning that you can easily monetize your investment in video content marketing. And in the end, this is what all marketers are aiming for, right?
Ok, so we’ve made it clear. Introducing video in your content strategy has it perks and you should definitely do it. But let’s not forget that there are some disadvantages as well. There aren’t that many, though, so we’re focusing on just two of them, which we consider essential.
Videos are costly
If you want to make an impact, you can’t rely on something shot with a smartphone camera (one from an older smartphone that is, since some of the latest models can record amazing 4K videos). People are always looking for quality and this doesn’t come for cheap. If you don’t have the necessary equipment and software for this, a professional video production company can do it for you, but what if you don’t have the budget for this?
Fiverr or oDesk can be some solutions, but again, quality videos aren’t cheap to make. In conclusion, consider video content only if your budget allows you to do it.
You can’t update them
The advantage of blog posts is that you can always add new relevant information and keep it up to date with the latest trends from your niche and getting the max out of it. We can’t say the same thing about a video, which, once is produced and made live, it can’t be changed that much.
In order to avoid this, you can try making evergreen content, which is always relevant and doesn’t need updates, but you need more than one type of videos in your strategy if you want to get the best results.
To summarize, there’s no doubt that including video content in your strategy can be a great move for your business. The best advice we can give is to think very well before doing this, making a SWOT analysis and see if it’s worth investing in it. If the conclusion is positive, go ahead and keep them awesome videos coming!