by retargeting | Nov 11, 2015 | E-commerce trends
What can you tell us about your online customer service? Are you closer enough to your customers? You probably know that we are living right now the “Age of Customer” and that “Power to the Customers” is the motto; that’s why beside investing $$ in bringing visitors to your website, you should definitely think about how to improve your online store customer service. Do you know what successful businesses have in common? Satisfied Customers! Knowing the fact that online stores are less personal than the offline ones, you should think about how to fill this gap, so your clients won’t feel the absence of a human being. In the online medium things move faster: think about an unsatisfied customer – what are his options to express his anger? He can send you an email, he can write a social media post, he can leave you a bad review or he could write an entire long blog post about his experience. Think about how many people will see his actions! Don’t forget that they have a Share button! People like to share things – yes even the bad ones! So, considering these consequences, let’s see how you can improve your online store customer service! Be there – of course, this is the first rule. Be there when they need you. Provide them multiple options to contact you – email, telephone or live chat. Be sure that this information about how can they contact you are visible and at the right place. Some online stores prefer tickets for their customer service, but many people think this is a process that takes...
by retargeting | Nov 9, 2015 | Growth Strategies
In one of our past articles, we’ve talked about How to Prepare your Online Store for Black Friday 2015, the most important event for your online store. Because we know you want to be one step ahead your competitors, we want to give you more! And by more we mean we want to help you increase your Black Friday sales for FREE! Enjoy the presentation below and find out what we are going to do for your business on Black Friday!...
by retargeting | Nov 4, 2015 | E-commerce trends
In our latest article, we talked about How Webinars can Help you Grow your Business and we gave you five effectively important reasons to start creating webinars in order to increase your customers’ engagement and your revenues. Today, we want to tell you how to create high converting webinars because, in order to achieve the goals we’ve mentioned before, you need to take into consideration some important steps to create useful, engaging and memorable webinars. You don’t have to be scared because you don’t have to be a pro in order to create successful webinars! These online mini-courses can bring you a lot of qualified leads that can turn them into happy customers because they know you, they know how you treat their problems and that you are ready to answer their questions, in order to help them increase their business. Do you know why a webinar can give you so much value? Because this is the form of content that can bring your customers’ attention at its highest level! So let’s find out how to create a great webinar! 1# Think about the topic: a simple and effective way to choose the best topics for your audience is to think about your customers’ questions. Pick a strong question and then build an entire presentation around it. Other sources that can reveal you great subjects for your webinars are the keywords your customers search for and your most popular articles list. Of course, a great topic needs a great subject line – this is the business card you give to your customers. Don’t forget that you have to make them curious about...
by retargeting | Oct 29, 2015 | E-commerce trends
Did you ever think about hosting a webinar for your customers? No? Well, today we will tell you more about some great benefits of a webinar that will convince you to start planning one right after reading this article. First of all, let’s scratch a short definition of it for those whom are not familiar with this great marketing channel, but want to find out more about it. A webinar is like a Skype session used for a professional purpose which allows you to connect to your audience through the internet connection for presentations, lecture, seminars and it gives you the opportunity to make it interactive because you can let your listeners ask you questions and also share your screen with them. It can be a great, professional, engaging and also funny way to connect to your audience. Now, let’s talk about benefits: 1. Build a strong relationship: people love to meet the human part behind the company because they do business with people, not with companies. This way you give them the opportunity to know you, trust you and as a result of this engagement, make business with you. 2. Collect feedback: a direct conversation with your audience can give them the freedom to express their thoughts and opinions about your presentation and you also receive the answers you need in order to improve your business. This is how you will understand their needs and you will know how to handle your future projects. 3. Gain new leads: promoting your webinar can bring you more and qualified leads – use Google, Social media channels, Blog Posts, banners on your...
by retargeting | Oct 23, 2015 | Growth Strategies
Black Friday is the most important time of the year for e-Commerce stores and that’s why they should thoroughly plan their strategy. As more and more companies join this event, it becomes harder to run a successful campaign. If you really want Black Friday to be a helpful hand for your online store, then you have to think about every step of your buying process: when will you start, how your product list will look like, what’s your advertising strategy and so on. Enjoy the infographic below and find out How to Prepare your Online Store for Black Friday 2015! ...
