by retargeting | Dec 22, 2015 | E-commerce trends
Yes, today we’re talking about those moments when you’re reaching a non-existent page on your site, due to various reasons, like clicking on a broken link, the page has been deleted or you’ve simply mistyped a URL. Regularly, the website detects this and in response to your request sends back an HTTP status code of 404, indicating that a page is not found. Still, enough with the technical aspects, as today we’re talking about how to create great 404 pages. Never though at this before? Well, you should, since a great 404 page can be as important as having great content. Therefore, if you don’t have an Error 404 page on your website or blog, you should start thinking about creating one right now! But wait! You don’t want a boring 404 page, right? Right! When done properly, these pages can make your site famous, being shared on blogs and social media, as an example of how you care about the visitors and a great design approach. And, of course, you want all these things! We’ve made a short list with tips on how to create great 404 pages, hoping that you will consider and start applying them pronto! Here is your list: Include essential information on it After all, the most effective 404 Error page should be relatively simple and tell users that there’s an error, alongside the options they have for moving forward from this page. Also, avoid technical jargon, since nobody will actually read it. Remember, the purpose of such page is to keep visitors clicking and reach what they’re interested in, not losing them! Make the...
by retargeting | Dec 16, 2015 | E-commerce trends
You must admit that nowadays, email marketing plays an insanely important role in your promotion plan. And when it comes to the holiday season, when everybody is looking for the best offers in order to make some great presents, this type of marketing is very effective, as you can create some great messages, with higher chances of being notified. Below, we’ve put 8 of the most creative email marketing ideas which are able to bring some really nice results this holiday season. Of course, maybe some of them aren’t adequate for your business, but you will definitely find a few that should help you get through! Here are your tips for Your Holiday Email Marketing! Organize a Holiday Preview Sale There are less than two weeks left until Christmas, so most people have already started thinking about getting something nice for their loved ones. Since everybody is looking forward to avoiding the holiday rush, a lot of them want to buy presents earlier. Considering this, an early holiday preview sale can make wonders! Besides letting them know when new products will appear on your website, make sure you don’t forget about a nice discount for those who are willing to help you spread the word about the promotion. Offer free shipping In the end, Christmas is about giving, so why not show your customers that you care about them by adding some value to the holiday season and offer free shipping for the orders placed this month? Besides appreciating your effort, there’s also a possibility for them to shop more, using the money they saved. Offer gift card bonuses...
by retargeting | Dec 10, 2015 | E-commerce trends
Of course, you already know that email is one of the most effective marketing channels that can help you increase your sales, but what do you know about triggered emails? Do you know that you can create your customers’ profile, monitor their actions and then set up some triggered emails based on all these details? Sending promotional emails can definitely increase your sales, but personalizing the communication with your customers can bring you more benefits than just increasing your sales: your customers will know that you care about their needs more than you care about growing your revenues, they will know that you pay attention to their desires, they won’t have to waste their time reading useless newsletters and this is how you will improve your customers’ user experience. If you want your email marketing results to look better than that, personalization is the key! If you have any problems with cart abandonment, browse behavior, bounce behavior, cross-sell and your customers’ inactivity, then this article is exactly what you need to solve these and increase your sales; you will learn how to increase your sales with triggered emails! Triggered Emails Let’s start with cart abandonment. Because of many reasons, people add items to their cart but they don’t finish the order: they figure out that costs are bigger than their budget, they discover hidden taxes or maybe they are not prepared to finish the order right then and this is how they leave precious products right there. You can’t leave things just like that… you should try to convince them to turn back on your website and buy their...
by retargeting | Dec 9, 2015 | E-commerce trends
So you’ve just opened your first e-store. Everything goes pretty good, the orders keep coming, your clients are sending positive feedback and your business is constantly growing. Until it happens: one of them isn’t satisfied with the product he or she ordered and wants to send it back. You were aware that this was supposed to happen eventually, but you were taken a bit by surprise. Hey, calm down! There’s no need to panic, as this is an inevitable consequence of selling online and every retailer is dealing with them. In order to avoid unpleasant situations, we’ve put together a short list with tips which help you handle e-commerce returns with ease. Include an online return process on your website This is basically a no-brainer since it allows customers to request a return, not to mention it allows you, as a retailer/seller to save a lot of time. You will be informed about the items you will receive back from clients, the reason why this is happening and you will be able to plan the whole process. For example, if you’re selling clothes, you will have all the details that lead to the return: wrong size, wrong color, wrong fit and so on. Even more, if the return process is automated, you will again save a lot of time. Therefore, make sure you include this point in your plans for creating an e-commerce website. Add a clear refund policy on your website OK, so you have implemented a return process, but make sure you let all your clients and potential clients about the fact that you are willing to accept...
by retargeting | Nov 25, 2015 | E-commerce trends
When we talk about designing an effective e-commerce product page we are not talking about great colors, shapes and fonts – we are talking about providing a great customer experience to your visitors that may convince them to become your customers. The customer experience we are talking about is the one that can directly influence your sales. Think about a retail store: you come in because you are interested in one of those products, but there are so many factors that will make you buy – the seller, the information you get about those products, the design of that store, the smell or maybe the way those products are arranged on the shelves. That’s what happens in an online store, too. You should think about your product page like it’s a shelf with only one product: what would you tell your customers about that product? The infographic below will show you what elements should include your product page. Find the differences between it and your product page and you will find out why your product page it’s not selling! Start your free trial now Sources: https://www.marketingtechblog.com/ecommerce-product-pages/ http://www.julienrio.com/marketing/english/improving-customer-experience-increase-sales http://www.cssauthor.com/inspiring-product-pages/...
