by retargeting | Feb 22, 2016 | E-commerce trends
Pick up your smartphone or tablet and open your website. Wait, something doesn’t look that good… It’s a bit hard to read, since it’s just a scaled desktop version and this, my friend, is nothing but bad news. We’ve said it multiple times before and we’re going to say it until everything is clear enough: mobile is the future. According to the latest statistics offered by Google, there are more searches made from mobile devices than the ones made from a PC, so in 2016 it’s essential to have a website optimized for mobile. Or, if you want, use a responsive design. As the folks over HubSpot say, currently, there are two big ways of creating mobile websites: responsive design and mobile templates. The latter requires more work, as it’s basically a completely separate entity, meaning that you should have a mobile-only website, which doesn’t have so many advantages. On the other side, a responsive design requires just one website, coded in such way that it can adapt to any screen size, no matter the device it’s accessed from. And you should totally have one! Like mentioned above, mobile search is skyrocketing right now, but hey, maybe you’re one of those people that need a few extra reasons in order to be convinced that they should do something. Don’t worry, we have them! Your visitors will be thankful Let’s face it, if you land on a website and you’re not satisfied with the overall design or you can’t find what you’re looking for, you will immediately leave. The same happens when somebody lands on your mobile website which...
by retargeting | Feb 18, 2016 | E-commerce trends
When it comes to email marketing, you must agree with the following statement: “Subscribers are love, subscribers are life”. You may have the best emails in the world, but if somebody doesn’t open them, they’re pretty much useless. Considering this, one of your main purposes as an email marketer, besides increasing your number of subscribers, is to keep them. Or, if you want, to make them love you. At first, this might be a bit confusing, but there’s no need to worry, as we’re here to make everything clear. We’ve put together a short list with tips on how to keep your subscribers and make them adore every message you’re sending. Tell them that you appreciate them As soon as they subscribe to your mailing list, make sure you greet them warmly. A lot of marketing efforts start wrong due to the lack of a welcome, a “Thank you for subscribing!” or an overall form of appreciation. You definitely know that the first impression always counts and this principle is also applied when we’re talking about digital impressions. Don’t communicate with them as a business One of the most important factors that influences whether or not an email will be opened is who the sender is. People want to know that an actual person talks with them, not like they’re reading an automatic generated message. Just let this sink in a bit. Which email are you more tempted to open? One that comes from a faceless brand or one that it’s sent by an actual individual? If you choose the first option, then you might have a...
by retargeting | Feb 15, 2016 | E-commerce trends
What makes the perfect email? Well, this can be a pretty difficult question. Actually, at a second though, it’s not difficult at all, if we take things logically. Of course, there are a few wizards of words that are able to make people buy stuff – because that’s the purpose – instantly, but the thing is they’re pretty rare and we have a feeling that you don’t know any of them. Therefore, you want to learn how to put together that magic email, right? If your answer is yes, we have some bad news and good news. The bad news is that we’re not wizards of words either, but the good part is that we can still help you with a few tips on how to write the perfect email, resulted after testing, testing and testing. And some testing as well. There’s no secret that email is the leading channel in terms of ROI, so it would be a pity if you wouldn’t give them a shot. Let’s begin, shall we? Research is the starting point We’ve said it in previous articles and we’re going to say it again: you need to know your audience. You don’t need just some demographic information, but browsing habits, shopping preferences, what device they’re reading the email from and so on. If you have access to research tools that can provide this type of information, exploit them to the max and know who you are addressing to. More quality, less quantity We know, you want to tell your subscribers as much as possible about what you’re selling, in just an email. And it’s...
by retargeting | Feb 8, 2016 | E-commerce trends
When it comes to online marketing, it is well known that without a set of nice tools and resources, your work can be pretty hard. Or, to be honest, pretty impossible to be done. Nowadays, all the focus seems to be on social media, but, believe it or not, the most valuable digital channel is email. According to Crazy Egg, multiple studies have shown that email is able to beat any other form of email marketing in terms of ROI, being even better than social media marketing, content marketing, SEO or any other type of online marketing tactic you can think of. Considering this, it’s obvious that you should exploit email marketing to the max, but how should you start? By building an email list, of course! And since you’re reading this, you must be interested in how to actually create one. And if you can do it without investing any money, that would be great, right? We’ll get to that in a jiffy, since there are a few requirements you need to fulfill before doing this. To be more specific, we’re talking about the following: You need to know who the people you are targeting are – Since you can’t just send emails to random people, from an email list you bought online, right? You must have a website – Pretty logical, we’d say. You need to decide upon an email marketing client – There are plenty of options you can choose from, available at affordable rates. You need a killer offer – That’s right, you need that one big reason that makes people decide to join your...
by retargeting | Feb 5, 2016 | E-commerce trends
This is it, you’ve read tons of articles and case studies, you’ve seen examples and learned from the biggest influencers in the industry and even attended a few webinars on this. You’re now prepared to start a new email marketing campaign which will bring the results you’ve always wanted. Aaaand…it fails. Believe it or not, no matter how much research you’re doing, sometimes, email marketing campaigns fail to impress and the results are far from what you were initially expecting. The recipients aren’t engaged and your emails are either left unopened or deleted as soon as they are received. What to do, what to do? We know that you want your messages to reach as many people as possible and definitely avoid dealing with low open rates, so we’ve put together a short list with email marketing mistakes you should avoid at all costs. Or, well, stop doing them. Your subject line is overhyped Dan Norris, the co-founder of WP Curve, says that writing headlines is a fine art. Yes, click bait headlines can bring an increased open rate, but you should consider the impact such titles can have on your brand. A lot of readers, who are already used with this style, might even consider them spammy and totally ignore such messages. Imagine receiving an email from The New York Times, with a headline like “You’ll never guess what Donald Trump said about one of his biggest rivals!” Also, never, but never, use a headline that implies something that totally different from your email’s content! It affects the trust in your brand. You use a “noreply” address We’ll...
