by retargeting | Mar 11, 2016 | E-commerce trends
The world of online marketing is filled with stats and one of the most impressive – if not shocking – ones says that 97% of a website’s visitors will not buy anything from what you’re selling. And man this sounds bad when you imagine what kind of potential all that traffic landing on your site has… Still, let’s not forget that we’re talking about website, where it’s pretty much impossible to have somebody who knows your potential customers’ preferences and traits to greet…wait, actually, this is possible! No, we’re not saying that you should hire somebody to actually greet them, but rely on e-commerce personalization, a tactic that can increase your orders significantly. Today we’re going to talk about some of the most popular personalization methods, perfect for making your visitors feel like they really matter to you and consider you a brand that can satisfy their needs. Recommended products Ever noticed how Amazon always suggests products that you might be interested in, placing them almost anywhere, including the shopping cart page? That’s one of the best examples of personalization in action. Oh, and Amazon isn’t the only retailer doing this, since personalized recommendations work across all e-commerce sectors. Abandoned cart messages A lot of customers can end up with all the products they want to buy in the cart, but suddenly, they make up their mind and leave that poor little cart alone in the dark, with all the products in it. And that’s not how shopping carts should be treated! In order to save the poor things, a personalized remarketing message encouraging customers to return to your...
by retargeting | Mar 7, 2016 | E-commerce trends
We can actually remember how many articles and studies stating that “content is king” we’ve read in the past year. Still, we’ve never wondered, not even once, why people keep saying this. Because they’re absolutely right and content is freakin’ king nowadays! “Ok, but how can content help an ecommerce website?” you will ask. Oh, my sweet summer child, you have no idea about the real power of a nicely written piece of content… For example, besides raising brand awareness, content marketing can help brands in their SEO strategies, growing their audience, improving social reach and, most important, selling more! Below you can find a few examples of how some of the most famous brands went content in order to deliver some amazing results. Let the show begin! Mr. Porter We’re talking about a men’s clothes store here, nothing interesting until now. Still, besides their online shop, these guys have a section called ‘The Journal’, loaded with high quality articles. One of them was with The Special One, Mr. Jose Mourinho himself. The former Chelsea FC manager answered a few questions and was shown wearing some of the items available in the shop. What better way to make a brand more attractive than convincing a celebrity to endorse it (in some way or another) and write an article about this on your website? ASOS Yes, the second example belongs to another clothes retailer, so what? The folks over ASOS know how to keep their audience, fact proven by the articles they’re publishing on their website. Besides using images with celebrities – because come on, almost everybody likes to read...
by retargeting | Mar 4, 2016 | E-commerce trends
“I want to increase my conversion rate!”, “My conversion rate is not big enough”, “Only if that conversion rate would be higher…” This is one of the most common problems when it comes to online marketing and you are not the only one complaining about it. The thing is that most marketers aren’t aware of the fact that a few tweaks, very simple, actually, can lead to great improvements when it comes to conversion rates. For example, if your rate is now 2%, implementing them can lead to 3%. That’s a 50% performance increase! Let this sink in a bit… So, without much further ado, we’ve put together a few tips on how to increase conversion rate which don’t require that much time and with high chances on shaking up a bit your performance. Don’t use jargon You weren’t expecting us to start with such thing, isn’t it? When people enter your site, they don’t want chunks of text made up from complicated business expressions and so on. No, they want everything to be as clear as possible. Remember, some of them might not be aware of the meaning of those terms and you can end up losing important clients. Instead, explain everything like you would to a close friend or to somebody who doesn’t know anything about your niche. Clarity sells, remember this! Transmit value Or, to be more specific, you need to convince anybody who might be interested in your products or services that buying would come alongside a ridiculous amount of benefits. According to multiple studies, people are more interested in buying a product which has...
by retargeting | Feb 29, 2016 | E-commerce trends
One of the relatively new marketing concepts, apparently very popular lately, is marketing automation. In a nutshell, it refers to a specific software with the purpose of automating marketing actions, which otherwise would require a lot of time and manual labor in order to be completed. Of course, the definition presented above is just one of many, as, according to the folks over QuickSprout, plenty more were given. You do know those moments when you need to send a ton of emails, post updates on multiple social media pages or make the same changes on your websites? Well, this is where marketing automation comes in, making everything way easier. Basically, you will be able to create a whole sales ecosystem. Sounds good, right? I mean, who doesn’t want to sit back all day long and have all the marketing tasks done? The whole idea behind using marketing automation for your business is to allow companies to buy and sell like some of the biggest retailers, like Amazon, for example, do. To be more specific, they want to be able to exploit prospects, using highly personalized content, transforming them into customers and customers into delighted customers, always looking forward to get back to you and buy again. This scenario presented above is pretty much the ideal, as it can generate a pretty nice amount of revenue for companies, alongside providing an excellent ROI. Still, it doesn’t always happen like this. In order to generate revenue, you need to drive traffic to your website, convert that traffic into leads and finally close those leads into customers. Where marketing automation is ready...
by retargeting | Feb 25, 2016 | E-commerce trends
You’ve heard it multiple times from your friends and not only: “If you’re not on Facebook, it’s like you don’t exist”. We wouldn’t take it that far, but we must admit that social media has pretty much turned out to be a pretty important part of our lives. And currently, it’s used for a lot of things, not just keeping in touch with your friends and family. We’re talking business here! Most important business are aware of the power of social media and they’re doing their best to have a strong presence, no matter if we’re talking about Facebook, Twitter, Google+, Pinterest, Instagram or even Snapchat. Of course, it’s obvious that social media it’s excellent for promoting stuff, but what if we go a bit deeper and we told you that it could be one of the top traffic sources for your website? In case you’re the owner of a site who is currently struggling to attract traffic, you’re in the right place, as we’ve put together a list with a few quick tips on how to attract new visitors from social media. Let’s begin shall we? Visual content is always more appealing It’s obvious that the whole idea is to share content from your website, but what most people don’t know is that the most engagement is brought by visual content. To be more specific, image based posts attract 39% more engagement on Facebook, 28% more on Google+ and with up to a whooping 200% more on Twitter. Next time you’re posting an update, make sure you include an image, a GIF, a Vine or any other type...
