To build a successful online business, you have to invest in your customers before they enter the buying cycle, while they are in it, and long after they’ve made a purchase from your store. Whether you call it marketing or conversion rate optimization, at the end of the day, it’s all about customer experience. Basically, it’s how your customers feel about you based on the interactions they ultimately have with you. But why does it matter? (Read more…)
What can you do to win customers if you’re running an e-commerce store? But what if you could capitalize on more of those lost opportunities and get more business?
Once you’ve built your website, the temptation is to think of it as finished. Now your aim is to get more visitors. After all, if you’re making 10 sales for every 1000 people to visit, then getting 2000 people to visit will mean 20 sales! Right?
Not necessarily. Were that true, however, how much will it cost to double your visitor count? For more sites, plenty. What if, instead of doubling your visitor count, you worked to double your sales from your existing customers? (Read more…)
As a store owner, you want customers to purchase products, however, you might also want them to create an account, sign up for your email list, or follow you on social media.
Conversion is about getting customers to take an action that moves them deeper into your sales funnel. Taking the steps to convert the customer can bring in more money both in the short term and long term. If you develop a strong relationship with your customers, you can build a loyal fanbase who will continue shopping on your website and you’ll also have access to a wider customer base that you can re-market to. (Read more…)
We are well into 2017, so if you want a winning e-commerce marketing strategy you need to start planning now. E-commerce continues to grow rapidly, so competition will ramp up faster than the total growth of the market. This means customers will be harder to win, easier to lose and pickier on price and user experience. Here are a couple of trends that e-shop owners should embrace to stay up to date. (Read more…)
A new breed of shoppers called Generation Z are changing the shopping norms which have been practiced for decades.
They love that they have instant access to the information they need, that’s why they think and communicate differently to their predecessors who had to get everything the hard way. But why should marketers pay attention to this particular generation? (Read more…)