PPC vs SEO: How each helps your online shop
Which is better for e-commerce, SEO or PPC? Every marketer has asked themselves this question at least once. The answer depends on one’s industry and objectives.
Traffic or conversions: What’s better for your business?
Should you focus on accumulating traffic on your website, or try and increase the conversion rate from visiting customers? It’s an argument as old as the internet.
Social media mistakes your business is making
At its core, social media marketing is all about connecting with your audience and offering them something so valuable that they keep coming back for more. But, once you generate a loyal following, the next step is leveraging it to your advantage. After all, you can offer all the value in the world and your audience will love you for it, but at the end of the day, if you gain nothing out of it – what’s the point?
Emojis: Connect with your audience and grow your brand
Emojis are fun, right? They can add a blip of color and a dash of personality to even the most boring email. They can spruce up a social media post. They can even convey certain messages and emotions better than words.
YouTube: Why your videos don’t get views
Many video creators regard the YouTube algorithm as a higher power that rules overview counts, completely outside of their control. They believe there’s no understanding of how the YouTube algorithm works. It’s one of the platform’s most carefully guarded secrets, after all. Except it isn’t.