by Andreea Handoca | Jan 7, 2019 | E-commerce trends
Want content that can produce at least 2x the results of a regular social media post or blog? Reactive content marketing! Then you should discover the powerful effects of reactive marketing, a type of content tactic and see how the biggest brands are using it.
Imagine a normal content creating day. You have lots of ideas and the process of creation is running smoothly. When you’re finished, you have content that is perfect for your audience and it fits into your strategy.
by Andreea Handoca | Jan 3, 2019 | E-commerce trends
Stories have become one of the most successful formats of social media. Snapchat, Facebook, and Instagram are the most popular versions, with the latter surpassing all others to reach 400 million daily users this year.
As a result of this success, the latest social media app to experiment with Stories is YouTube, with its version now being rolled out to creators with 10,000 subscribers or more. But is it another wannabe or will it catch on with viewers?
by Andreea Handoca | Dec 31, 2018 | E-commerce trends
The global mobile marketing market will be worth about 99 billion dollars by 2021, according to specialists. They’ve also predicted that the market will grow with about 28% annually. These numbers are impressive, but not surprising considering how much people use their smartphones.
by Andreea Handoca | Dec 27, 2018 | E-commerce trends
Unlike celebrities, influencers come from any background or industry, and they can have varying amounts of followers. One thing they all have in common is that they’re social media figures who have gathered a defined audience around themselves. Their ability to influence others allows them to give a human voice to brands.
by Andreea Handoca | Dec 24, 2018 | E-commerce trends
Conversion rate optimization is all about increasing the number of site visitors who complete a site goal, no matter if it’s a purchase, a download or a sign-up. No matter how much extra traffic you generate, it is meaningless if your site isn’t up to scratch. If a website doesn’t match expectations or engage your users then, no matter how stunning your ads are up to this point, your traffic will bounce, maybe never to return.
