Technological innovation comes with new challenges in any industry and advancement in artificial intelligence and content marketing are no different. Self-teaching algorithms have made search engine optimization more abstract and difficult to master, which means it can feel harder to rank, attract an audience, and ultimately, gain customers with content marketing.
We are well into 2017, so if you want a winning e-commerce marketing strategy you need to start planning now. E-commerce continues to grow rapidly, so competition will ramp up faster than the total growth of the market. This means customers will be harder to win, easier to lose and pickier on price and user experience. Here are a couple of trends that e-shop owners should embrace to stay up to date. (Read more…)
Artificial intelligence is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children play with toys. Also, is starting to have a significant effect on the way e-shops attract and retain customers.
New algorithms, powerful new computer technologies, and access to massive amounts of digital information have created significant opportunities for the rapid growth and adoption of machine learning techniques all around us. E-commerce has been an early adopter, though it is still very early days, and the possibilities to delight customers with these technologies are endless. (Read more…)