PPC vs SEO: How each helps your online shop
Which is better for e-commerce, SEO or PPC? Every marketer has asked themselves this question at least once. The answer depends on one’s industry and objectives.
Traffic or conversions: What’s better for your business?
Should you focus on accumulating traffic on your website, or try and increase the conversion rate from visiting customers? It’s an argument as old as the internet.
Emojis: Connect with your audience and grow your brand
Emojis are fun, right? They can add a blip of color and a dash of personality to even the most boring email. They can spruce up a social media post. They can even convey certain messages and emotions better than words.
Use social media to improve customer service
These days, social media interactions can make or break a business. Multiple studies have shown that the majority of consumers now expect a response from a brand on Twitter within an hour. And on Facebook the expectations are similar, about 42% of customers also expecting a response within one hour of posting.
Use text messaging to reduce customer acquisition costs
If you haven’t done the math, tested the entire marketing funnel or set aside the right funds, then you’re likely working too hard and getting nowhere. Marketing is a challenge if you can’t capture the costs. What’s even more important is knowing the results after the spending is done.