by Andreea Handoca | Jun 20, 2019 | Growth Strategies
If you haven’t done the math, tested the entire marketing funnel or set aside the right funds, then you’re likely working too hard and getting nowhere. Marketing is a challenge if you can’t capture the costs. What’s even more important is knowing the results after the spending is done.
by Andreea Handoca | Jun 14, 2019 | Google Ads
Paid Google search offers your company incredible power, allowing you to jump straight in front of the people most vital to your business. It has the potential to help you forge instant connections with new customers and build stronger relationships with existing ones, letting you get the word out about your brand and your products faster.
by Andreea Handoca | Jun 3, 2019 | Growth Strategies
A content style guide is one of the most critical pieces of brand documentation you’ll ever create. It’s a set of guidelines and rules that break down your brand personality, and how it is and isn’t expressed through your content. It should be used by anyone who will be creating content for your brand.
by Andreea Handoca | May 6, 2019 | E-commerce trends
The number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world’s citizenry.
by Andreea Handoca | May 2, 2019 | E-commerce trends
Gone are the days when a brand could sink all of its heart, soul, and budget into a single creative experience. You can’t be so singularly focused, your audience sure isn’t.