by Andreea Handoca | Jun 17, 2019 | Social Media
With social media engagement hovering below 0.1% and organic social visibility in a continuous decline, social media might not seem like the lucrative marketing channel it once was. While social media reach may be declining, your customers are still relying on these platforms to help them find information and connect with brands. So, we have to figure out how to reach them in a landscape that’s working against us. We have to make social work for us in a different way. Part of this starts with the content itself. How do we give our audience something that interests them, that stands out, that captures their attention, all while adhering to character limits? We add context! Here are a few ways you can do just that! More than a headline You just copy the post title and throw it into a social update. Easy enough right? The problem with this is it can be so boring! In most cases, it doesn’t sell the post and it certainly doesn’t encourage people to click. Instead of just sharing the headline, consider the following: Quotes: Whether it’s a quote shared within the piece or a sentence that captured your attention, use call outs in your update. Statistics: Statistics are a great way to make a point and/or support an idea. On top of that, they tend to draw people’s attention. Have a stat within your content that is intriguing? Use that in your social updates. Challenges and solutions: Is your content solving someone’s problem? Then lead with that. Tell your audience what the challenge is and how your content is helping...
by Andreea Handoca | Jun 14, 2019 | Google Ads
Paid Google search offers your company incredible power, allowing you to jump straight in front of the people most vital to your business. It has the potential to help you forge instant connections with new customers and build stronger relationships with existing ones, letting you get the word out about your brand and your products faster.
by Andreea Handoca | May 30, 2019 | Content Marketing
You’ve created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in? Although Google Ads and Facebook Ads had the highest conversion rates by far, content marketing had over a 600 percent return on marketing spend. The obvious lesson here is that mastering copywriting is a necessity. So, how do you write effective copy? Here are some answers:
by Andreea Handoca | May 13, 2019 | CRO
Content marketing is red-hot, but after creating brand awareness, driving traffic and proving your industry authority, how can you use content to convert prospects into leads and paying customers?
by Andreea Handoca | May 6, 2019 | E-commerce trends
The number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world’s citizenry.