Our mind largely works on a subconscious level. During every second of our waking day, it takes in and filters tremendous amounts of information. It needs to, otherwise, we would not get through the day unless it subconsciously took in information, spat it out and made assumptions on the back of it.
Most marketers define the sales funnel to be Awareness, Interest, Evaluation, Decision, and Purchase. The problem with this model is that it is the opposite of customer-centric. In fact, in the traditional sales funnel, leads are treated a bit like pieces moving along a conveyor belt, with various things happening to them along the way. Unfortunately, a marketing strategy not centered on the customer might be going to waste. The customer now drives all content and all marketing efforts, instead of the other way around. In comes the flywheel!
Even if Black Friday is months away, the hype has already begun, with reports on where consumers can find the best deals gathering pace. But consumers aren’t the only ones who should be preparing, brands should be too. Because the earlier and more prepared they are, the better they’ll perform during this massive eCommerce event, which is getting bigger every year. So here what you should consider before the holiday:
How many of you when you were kids liked getting new toys? Who doesn’t, right? And every time you got one, it seemed like the only toy in the world, it made you forget all about the others. Sales are not that different. Everyone wants those new customers and puts all the efforts there. But by doing so, you forget all about the existing customers.
It’s a fact that Instagram posts with at least one hashtag receive 12.6% more engagement than those without. And when it comes to this social network on the rise, hashtags are the most powerful way of increasing reach on the photo-sharing network.