by Andreea Handoca | Dec 10, 2018 | E-commerce trends
For the past years, e-commerce has been experiencing steady growth. And that will continue in the upcoming years. In fact, specialists predict that global retail e-commerce revenue will amount to about 5 trillion dollars by 2021. So, in the near future, we should expect to see continuing growth with more businesses joining the market.
by Andreea Handoca | Dec 6, 2018 | E-commerce trends
How much time do you spend on social media platforms and watch video content on another device that is not a smartphone?
We are now living at a period where everything can be done through our phones, from sending text, receiving calls, taking pictures, all the way to transferring money halfway across the world. That level of capability is what makes mobile technology such a fundamental factor for everyone.
by Andreea Handoca | Nov 15, 2018 | E-commerce trends
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximized, a well-prepared website and a marketing strategy are a must.
by Andreea Handoca | Nov 15, 2018 | E-commerce trends
As 2019 approaches, the digital marketing landscape that includes SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. There may have been a time when you could’ve dismissed artificial intelligence or visual search as just the new kid on the block, but that time is long gone. There are many new marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses should use them to succeed in their efforts because what worked for you last year may not work this year. So here are the key digital marketing trends for 2019!
by Andreea Handoca | Nov 12, 2018 | E-commerce trends
Usually, storytelling in marketing is assumed to be driven by empathy and emotion rather than data and analysis. However, when it comes to creating compelling stories, data plays an important role, in spite of the fact that it is underused.