by Andreea Handoca | Jan 24, 2019 | E-commerce trends
Consumers crave immersive brand experiences instead, and brands that provide these experiences earn lasting love and loyalty from their audiences. It’s about establishing two-way emotional connections that tie the brand to the lifestyle of its audience.
by Andreea Handoca | Jan 21, 2019 | E-commerce trends
Nostalgia is a powerful instrument. From childhood movies to the music that accompanied us through high school, our memories invoke feelings of security, comfort, and trust. After all, our past experiences have formed who we are today.
by Andreea Handoca | Jan 14, 2019 | E-commerce trends
As 2019 started and marketing budgets “refilled,” it’s our chance to give email marketing a restart and refocus efforts on innovation and speed to keep pace with the demanding customer. Consumer expectations for quality content will keep on increasing, it’s like an eternal tradition.
by Andreea Handoca | Nov 26, 2018 | E-commerce trends
The holiday season is coming, and there are sales to be made. This time of the year brings fierce competition but also plenty of opportunities to capture new customers. Last year, the winter holiday sales brought in $138.4 billion of revenue online.
How do you plan on making the most out of will you make them? To help you have your most successful holiday sales season yet, here are some marketing tips to bring some holiday magic around your business.
by Andreea Handoca | Nov 15, 2018 | E-commerce trends
Black Friday represents both an enormous opportunity and an enormous challenge. The sales potential is massive, but for it to be fully maximized, a well-prepared website and a marketing strategy are a must.