Want more sales? Clicks? Engagement? Digital marketing is about helping customers move along their journey faster. And if you want to improve your digital marketing, you need to understand how to turn strangers into super-fans. And that’s called Customer Value Journey, an 8-step path!
Do you want to hook people and get them engaged, build brand awareness, increase your market reach and drive sales? Then there’s no better way to do that than with a video! And without a doubt, a YouTube channel is the best way to get video in front of an audience.
Bit by bit traditional advertising like TV and newspapers are replaced by new ones such as mobile and video. And on top of that, a new generation of consumers are rising and they simply won’t accept being interrupted. That means those responsible for spreading the word about products or services are going to have to work more innovative to accomplish their goals.
If there is one trend you can always count on resurfacing year after year is that businesses must adjust their social media approach to gain broader awareness and increase engagement with customers.
Social media platforms have evolved into full-blown communication channels. As a consequence, more brands are relying on these platforms to reach their target audiences.