Generation C, the voice that you can’t ignore!

Generation C, the voice that you can’t ignore!

Look out, X, Y, and Z, there’s a new letter in town: C! No, we are not learning the alphabet, we are talking about generations. Gen C is a powerful new force in culture and commerce. They are empowered by technology to search out authentic content that they consume across all platforms and all screens, whenever and wherever they want.