by Andreea Handoca | Sep 9, 2019 | Social Media
The attention span of the average ad viewer is growing shorter and shorter. On top of that, ads that require sustained engagement are less likely to click with many audiences. So how can you capture this shrinking resource with your digital marketing tactics? To pique a viewer’s interest, you’ll need to incorporate a couple of tips for keeping it short, punchy and useful. Clarity is the key Your guiding principle should be to create something that’s useful or interesting to the viewer and doesn’t make them work too hard for it. Tell them in a sentence or less why they should care about your ad. One way to create clarity is to give the viewer a simple and concrete concept to latch on. Such as a new feature, a strong testimonial, a short phrase that uses active, exciting language, a pleasant or exciting image that creates an aspirational desire. It takes practice to develop digital advertising strategies that get the customers attention. When in doubt, consider the limitations and advantages of the medium in which you’re working. Get to know each digital platform’s particularities Each digital advertising platform has its own set of rules. Know the terrain of the digital landscape. Make sure that you can articulate your message in different ways depending on the platform. With Twitter, LinkedIn, Facebook and other social media platform advertising, you’ll need to be especially aware of this. If your social media posts aren’t getting enough engagement, consider that they might need to be tailored to the platform better. Review some best practices and stay on top of recent updates when...
