by retargeting | Jun 15, 2016 | Retargeting tool
Where exactly will the customer who has just ordered from you be in an hour time? Aren’t you sure? This is a question you may have to begin asking soon, as technology and logistics are catching up with the consumers expectations regarding package delivery. Yes, the future is here! Customer expectations for delivery are changing faster than before. With the arrival of Amazon Prime, reliable delivery timeslots, and accurate tracking information are becoming the norm for retailers of all sizes. While e-commerce giants such as Amazon or Walmart can afford to spend a lot of resources on customers’ emerging preferences, most independent retailers are at a loss as to the best way to use retargeting tools to maximize their e-commerce sales and delivery to grow customers’ loyalty. Yet, retailers have an often overlooked tool in their hands — data. With technology permeating every aspect of e-commerce, more data is more available than before. Data can help retailers enhance customer service, overall supply chain, and delivery when used effectively. Here are ways retailers can make delivery better and grow their businesses using retargeting. 1.Share Distribution Data With Customers Automate shipping updates to customers online or through mobile alerts using technology and retargeting. It is known to deliver a more precise delivery information. Sharing shipping and delivery information is an effective way to build trust. This is particularly true in retail, where consumers often get agitated about long delivery times. Sharing an estimated delivery window will ease customers’ minds, reduce customer service calls and keep them engaged with your brand after purchase. Use Retargeting To Improve Internal Systems You can gain...
