by Andreea Handoca | May 27, 2019 | Social Media
Instagram is primarily a visual platform, but its posts have an entire area of real estate that can serve to increase traffic to your website, your number of Instagram followers, and even your sales. A strong visual on Instagram can make users “slow their scroll” and stay locked on your post, but a carefully thought out caption can do a lot more heavy lifting in terms of marketing and sales.
by Andreea Handoca | May 23, 2019 | Growth Strategies
Have you ever been in love with somebody, who didn’t love you back? This pain isn’t restricted to our personal lives, it can happen almost anywhere! Every time you create and publish a piece of content, you are engaging in a relationship with your audience. You are talking, and they are listening, and if you’re lucky, they’ll talk back. This relationship is fragile, short-lived and rarely goes any further. Let’s try to change that.
by Andreea Handoca | May 20, 2019 | Content Marketing
Creative marketing campaigns are the essence of your success. Without them, you lack the means to reach and engage with your audience. But what is creative marketing and how should your analytics strategy work in this regard?
by Andreea Handoca | Apr 22, 2019 | E-commerce trends
A brand’s value is based on how much profit it makes, how strong the brand is in comparison to the competitors and the role that the branding plays in the product purchase.
by Andreea Handoca | Apr 18, 2019 | E-commerce trends
Nowadays, literally, everyone with a smartphone has access to social media. As a consequence, many people think that they know what it takes to build a brand, and selling products using those tools. They’re good at taking pretty pictures and using clever hashtags. But there’s much more to social media marketing than getting a few Likes on a picture.