In a world where people check their smartphones 85 times per day, usually for less than one minute at a time, consumer engagement can seem elusive, but short attention spans and screen addiction don’t tell the whole story.
Marketing automation tools need to be targeted, measurable and engaging. Customers today are highly sophisticated; they want convenience, simplicity, and proximity. The customer of today wants advertisements to be personalized and relevant to them. Therefore, for a business to be successful and beat the tight market competition, they need to re-strategize their marketing solutions to ways that can boost consumer engagement and conversion. (Read more…)