One of the biggest challenges faced by e-commerce marketers is providing customer service online that emulates the experience of shopping in bricks and mortar stores. E-commerce businesses don’t have the benefit of having a friendly sales assistant to help your customers with each step of their shopping journey. Or is there a way to surpass the in-store experience?
If you haven’t yet integrated Artificial Intelligence into your marketing strategy, you should at least by now be aware of what it is. To oversimplify it, AI is data-driven and it arms you with more information about your customers than you could have dreamed of, which in turn allows you to make a more personalized experience for them that boosts your conversions. Even if they aren’t aware that you’re using it, customers love it!
Technological innovation comes with new challenges in any industry and advancement in artificial intelligence and content marketing are no different. Self-teaching algorithms have made search engine optimization more abstract and difficult to master, which means it can feel harder to rank, attract an audience, and ultimately, gain customers with content marketing.
The best way for an e-commerce venture to succeed is by providing relevant products and content to the audience. Making the shopping experience as personal and tailored as possible for each individual consumer. Product recommendation has become the driving force for any e-commerce business.