by Andra Coman | Aug 20, 2021 | Email Marketing, Growth Strategies, Retargeting tool
Personalized newsletters allow you to send a slightly different version of the same email to each subscriber, depending on their demographics, browsing behavior, previous purchases, etc. Implementing personalization technologies is complex, but with the right tools at hand, your Conversion Rate, sales, Average Order Value, and customer loyalty will definitely skyrocket.
by Andra Coman | Apr 23, 2021 | Content Marketing, E-commerce trends, Email Marketing, Growth Strategies, Mobile Marketing, Retargeting tool, Social Media, Technology
They want a blooming garden, you want a blooming business. Check out these home & deco marketing ideas and get ready to see your sales go through the roof! If shoppers can’t touch the fabric, make them feel it. Create unique experiences and leverage personalisation to turn subscribers into customers. Make social media your partner in crime. If visitors are reluctant, make them buy. It is all about finding their soft spots.
by Alana Tanasescu | Apr 20, 2021 | E-commerce trends, Email Marketing, Growth Strategies, Social Media, Technology
Predictive customer segmentation gathers useful information about shoppers to predict their future actions or their likelihood to buy a product. Generate traffic and boost your sales by using an exit pop-up and the power of email and push notifications automated campaigns. They know what you want before you do.
by Andra Coman | Mar 12, 2021 | Growth Strategies, Technology
What is a Tracking Pixel? We’ve all heard of pixels before. It takes many of them to form the text, images, or videos that we see on our screens. But these innocent colorful dots have no interest in your online activity whatsoever. Enter – the tracking pixel. Tracking pixels are snippets of code containing an external link to a dedicated server, which can be embedded in a webpage, email, or banner ad to collect information. They are generally tiny (creating a 1×1 pixel graphic), transparent, and hidden so they can discreetly monitor each of your online actions. They gather data on user behavior, cultural and geographic context, web traffic, and site conversions, providing key details for marketers. How does it work? When someone visits your website or opens your email, the HTML code is processed by their browser, following the link and opening the hidden graphic. This action is then identified and recorded in the server’s log files, allowing for different information to be transmitted. Some of the data points gathered by tracking pixels include: Visited webpages Time of visit In-session activities Operating system used Device type Screen resolution IP address If you think that sounds like a cookie, you’re almost right. Tracking pixels and cookies are in fact quite similar; that’s why they are often used in conjunction with one another. Both cookies and tracking pixels are used to monitor users’ online activity and provide personalized content (ads, recommended products, etc.). However, unlike pixels, cookies are browser specific, most often used for storing user credentials, which simplifies the login...
by Andreea Handoca | Dec 13, 2018 | E-commerce trends
With e-commerce being one of the most competitive industries, there is no wonder Artificial Intelligence is very welcomed in assisting online retailers to improve their customer experience and increase commercial value.
