Landing page tactics for more conversions
Content marketing is red-hot, but after creating brand awareness, driving traffic and proving your industry authority, how can you use content to convert prospects into leads and paying customers?
Signs your engagement strategy needs a refresh
Your content marketing plan is a big investment of time and resources. You write, share, curate and promote content with the goal of increasing engagement.
Smart ways to use social media to grow your business
The number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world’s citizenry.
Creative video experiences for a multi-screen world
Gone are the days when a brand could sink all of its heart, soul, and budget into a single creative experience. You can’t be so singularly focused, your audience sure isn’t.
Develop your brand’s identity and stand out!
Competition comes as something natural with any business. That’s even more a given for e-commerce brands where it’s not just about local competitors that you need to worry about. Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. Knowing the right way to position yourself and your products can mean the difference between standing out and blending in. That’s why it’s crucial for you to understand how to identify a unique selling proposition (USP) to help guide your branding and marketing decisions.
Creating an inspiring brand story
If you want to form connections with potential customers and clients, having a great brand story is key. This type of content enables people to identify with your brand and care about it, its the “why and how” of your business, including your driving mission, your struggles, and your successes.
Branding strategies that make customers spend more
A brand’s value is based on how much profit it makes, how strong the brand is in comparison to the competitors and the role that the branding plays in the product purchase.
Social media marketing tips to boost your conversions
Nowadays, literally, everyone with a smartphone has access to social media. As a consequence, many people think that they know what it takes to build a brand, and selling products using those tools. They’re good at taking pretty pictures and using clever hashtags. But there’s much more to social media marketing than getting a few Likes on a picture.
Social share: How it can help your brand
Social media is always changing course. But, throughout all these fast moving landscape shifts, one thing has never changed: the value of the social share.
An emotion we bet you haven’t used to influence sales!
Humans ‘feel’ first, and ‘think’ afterward! It’s been scientifically proven. Actually, the emotional part of our brains is able to process sensory information 80% faster than the cognitive section.