The psychology behind buying and how you can use it

The psychology behind buying and how you can use it

People are buying and consuming more than ever before. Studies link impulse buying in general to the personality of the person, the pleasure of buying something new, and their connection with the brand. As an entrepreneur with a product to offer, you want to reach as wide of an audience as possible. In order to achieve your goal of making it big, you have to understand buyers and how psychology can drive people towards making a purchase today. Let’s take a look at the psychology behind buying in an attempt to learn why people make certain decisions. Also, let’s dive into how a business can make his business appealing to a wider audience through psychological marketing techniques.   The left-digit effect One of the most common marketing tactics that we have all seen before has a name, the left-digit effect. The last time you went to the store and purchased something because it was only 19 dollars and 99 cents and not 20 dollars, you experienced the left-digit effect. Humans have an odd habit of focusing on the left digits of the price. People do this so often that marketers found a way to use it to their advantage. When you price something at 19 dollars and 99 cents instead of 20 dollars, customers will be more likely to buy. The difference is literally a penny, yes. However, the brain rationalizes the purchase as being between 10-20 dollars instead of 20-30, which makes it appear more affordable.   The frequency illusion Have you ever had a friend or relative recommend a brand or product, only for you to suddenly...
Use content to get more customers!

Use content to get more customers!

Have you ever been in love with somebody, who didn’t love you back? This pain isn’t restricted to our personal lives, it can happen almost anywhere! Every time you create and publish a piece of content, you are engaging in a relationship with your audience. You are talking, and they are listening, and if you’re lucky, they’ll talk back. This relationship is fragile, short-lived and rarely goes any further. Let’s try to change that.

Are you ready for Black Friday?

Are you ready for Black Friday?

Black Friday Weekend is coming. This holiday period is especially difficult for eCommerce owners faced with the challenge of competing against some of the biggest eCommerce players in the market. But what if I’ll share some tips and tricks to help you better prepare for this period? So, get ready to match your sales strategy with our insights, and gain increased traffic, while making sure that you’ll stand out from the crowd. (Read more…)

Increase your Black Friday sales for FREE

Increase your Black Friday sales for FREE

In one of our past articles, we’ve talked about How to Prepare your Online Store for Black Friday 2015, the most important event for your online store. Because we know you want to be one step ahead your competitors, we want to give you more! And by more we mean we want to help you increase your Black Friday sales for FREE! Enjoy the presentation below and find out what we are going to do for your business on Black Friday!...