If you want to form connections with potential customers and clients, having a great brand story is key. This type of content enables people to identify with your brand and care about it, its the “why and how” of your business, including your driving mission, your struggles, and your successes.
A brand’s value is based on how much profit it makes, how strong the brand is in comparison to the competitors and the role that the branding plays in the product purchase.
Nowadays, literally, everyone with a smartphone has access to social media. As a consequence, many people think that they know what it takes to build a brand, and selling products using those tools. They’re good at taking pretty pictures and using clever hashtags. But there’s much more to social media marketing than getting a few Likes on a picture.
Social media is always changing course. But, throughout all these fast moving landscape shifts, one thing has never changed: the value of the social share.
Humans ‘feel’ first, and ‘think’ afterward! It’s been scientifically proven. Actually, the emotional part of our brains is able to process sensory information 80% faster than the cognitive section.
Brands have been using personalization in their marketing efforts for years, but that doesn’t mean they’re doing it right. With more and more businesses investing in personalized content, they need the right strategy and technology to get meaningful results. If you start by just simply personalizing an email greeting or sending bulk emails to large cohorts of your database, you’ll likely only see incremental results from your efforts.