by retargeting | Jun 8, 2017 | E-commerce trends
Marketing automation tools need to be targeted, measurable and engaging. Customers today are highly sophisticated; they want convenience, simplicity, and proximity. The customer of today wants advertisements to be personalized and relevant to them. Therefore, for a business to be successful and beat the tight market competition, they need to re-strategize their marketing solutions to ways that can boost consumer engagement and conversion. (Read more…)
by retargeting | Jun 6, 2017 | E-commerce trends
The road to success isn’t paved with candy canes and happy customers all over. But if you are an e-shop owner you might already know that. We are all aware everything’s easier said than done, but there are certain ways that can guarantee you’ll have more success if you do them the right way. We’re coming to your aid with the 6 best tips that could help get your online store to the next level. (Read more…)
by retargeting | May 26, 2017 | E-commerce trends
Don’t let the competitors define your growth strategy. Instead, focus on what matters the most ─ customers.
Let’s be honest! We all care about what others think and in business that often means measuring the competition.
Me, myself and MY problems!
While it’s important to keep an eye on competitors, it’s unwise to base your strategy on what they do, because you will always be a step behind. How can you be innovative if you always wait for them to make a move?
Also, you are too focused on today. The present is important, but thinking about the future is essential for business growth, and that means freeing yourself from comparison.
Rather than worrying about your competitors, focus on what matters most: Your customers. After all, without them, your business would cease to exist.
That is not to say you should ignore the competition. But the difference is that you should keep an eye on your competitors to get information, not instructions. (Read more…)
by retargeting | May 19, 2017 | E-commerce trends
So let’s say you’re not a professional marketer. You are an entrepreneur who runs his business by himself so therefore you’re doing mostly everything, including taking care of your brand’s online and offline presence. Marketing is a must if you wanna exist as a business, and being creative is the key to success here as well. But is creativity in Marketing a free process or are there certain rules that keep you trapped in a box?
Deciding which direction you want your brand to go and making a creative strategy for it is an investment of attention, time and money. You should know upfront if you have a little bit of all of these for the specific activity of getting creative. Now, let’s set the record straight! Many people understand that creativity in Marketing is about delivering great ads that people see and like. But it goes further than that. With Marketing becoming more complex and rigorous season by season, you need to adapt to new terms and conditions as they keep updating. (Read more…)
by retargeting | May 12, 2017 | E-commerce trends
The importance of a killer ‘Call-to-action’
Think about all the times you’ve signed up for things in your life. Each one is likely a result of an effective call-to-action short sentence.
If you hadn’t been drawn in by the copy or design of the call-to-action, or been guided so eloquently through the signup process, you would probably use fewer apps and websites.
Your call-to-action needs to be “an instruction to the audience to provoke an immediate response” pointing out the way in which the customer will benefit from your inducement.
So you have to create a CTA that is easy to see and shows above-the-fold in your email content. Use short, simple action words, such as: start, join, discover, learn, get, order, buy. (Read more…)
by Andreea Handoca | Dec 7, 2016 | E-commerce trends
Have you ever thought about learning in advance what products your customers would be most likely to buy? What if I told you that you can maximise your profits by doing just that? Wouldn’t that be just great? Personalised and predictive retail is no easy job, but it may come sooner than expected. (Read more…)
