Beyond opening up a new revenue source for online stores, visual search could completely alter consumer behaviors and buying decisions. In a world driven by instant gratification, it can open the door toward “snap and surf” purchasing, streamlining the search interface. This provides a promising outlook for e-shops that develop their product listing ads and online catalogs for the visual web.
Online marketing is a lot like online dating in several ways. Fortunately, it does not have the same poor odds. Still, there are some things you can learn from this parallel.
The era of silent customers is gone forever. If you want to survive in today’s competitive business environment you need to understand and respond to your customers’ needs, wants and concerns.
In today’s world, digital media it’s a way of life. Virtually everyone has a smartphone, and most individuals have multiple smart devices, including tablets, phones and computers. This, coupled with the rise of Big Data, digital marketing tools, and social media, has given marketers the power to pinpoint specific audiences with advertising messages.
Spending hours crafting valuable and interesting content for different social media platforms, only to watch it disappear into the black hole of competing noise is discouraging. Especially when there was so much else to do. But it doesn’t have to be this way.
It’s the season for increased selling opportunities, strong sales, and an abundance of customers. Unfortunately, it’s also the season of post-holiday returns. According to specialists, one in three people returned at least one gift last year.