by Andreea Handoca | Feb 26, 2018 | E-commerce trends
E-commerce SEO is unique. So you have to treat it as such! It’s time to stop wasting time and start putting your efforts into SEO initiatives that will pay off. Here are some of the biggest mistakes about SEO for e-commerce.
by Andreea Handoca | Feb 22, 2018 | E-commerce trends
Focusing on your products or services is a marketing strategy that’s been used and reused. If you want to stand out from the crowd, demonstrate your customers that you share their beliefs and values.
by Andreea Handoca | Feb 19, 2018 | E-commerce trends
In today’s over-saturated market, finding the right customers is crucial to your success. Only by targeting and knowing what their expectations are will you be able to meet their constantly rising needs. There are numerous factors that determine shoppers’ buying habits and the most important of them is the generation gap. Influenced by a multitude of cultural and social circumstances, different generations develop distinct shopping habits. By assessing customers’ upbringing, behavior patterns, interests, motivations, and goals, you will manage to determine where to direct product development. Millennials (1980 – 2000) Product discovery through integrated approach Considering that 91% of teens who own a cell phone actively text, this is one of the most efficient ways to address them and inform them about your product. Grown up in the world of digital evolution, these so-called Digital Natives are familiar with the basics of online marketing and, most importantly, of their value as consumers. They don’t respond to traditional marketing tactics. For them, images of products posted on social media by their actual users serve as a guarantee of quality. Additionally, Millennials want marketers to know their opinion on their product and, for this purpose, they use hashtags. This is called user-generated content and it plays a vital role in leveraging user social proof. Social awareness is important! As they were affected by the financial crisis, Millennials are extremely price-sensitive. Among all factors like product quality, availability, and reliability, price plays a fundamental role in their buying decisions. Another important trait that characterizes them is a strong sense of social awareness. Namely, this group prefers buying from brands that...
by Andreea Handoca | Feb 15, 2018 | E-commerce trends
If you are an online shop owner you have a long list of to do. Your plate is already over the top full. But there is one more thing you can’t ignore if you want to do business in Europe, with European customers: GDPR!
by Andreea Handoca | Feb 12, 2018 | E-commerce trends
As marketing and technologies change at a rapid rate, a company’s marketing strategy must be regularly updated to meet current trends. When reviewing your practices, in terms of how well they serve your company’s strategy, vision and goals, take a good look at your marketing mix itself. Do your tactics suit your target market? Are they still relevant for the upcoming period? There are a number of practices that are slipping into marketing oblivion and for good reason.
by Andreea Handoca | Feb 8, 2018 | E-commerce trends
If you didn’t already know just how important it is, according to new reports, personalization is key to marketing efforts because it helps engage your audience and drive revenue. It helps you identify, segment and target people who land on your site with specific, personalized messages thought out their experience, making your marketing more effective. Personalization puts the consumer at the center, designing it not only for them but around them.
