Like so many other fields, digital marketing is packed with many myths. Just because something is written in black and white doesn’t make it true – and doesn’t mean it will do your marketing strategy any favors. In order to make smart choices for your e-commerce marketing strategy, first, you have to know how to separate the myths from the facts. Here are myths you should stop believing in!
Social media is like a gold mind for e-commerce and, if you’re not reaching your social potential, you’re missing out on the magic. You need to create a strong social media presence. Once your accounts are in place, set-up with your branded images, logo and company name, you need a commitment to the cause. Crafting regular, engaging posts is just one way to build brand awareness, drive traffic and make sales.
Studies show that images drive more engagement than text and people nowadays are getting more and more “visual” than ever before. Then how can we imagine that an image-based social media platform like Instagram shall not help you bring a huge ROI for your business? With more than 300 million daily users, Instagram Stories is becoming one of the go-to social media content types for brands. Stories are more relevant than ever, and the growth has propelled more users to demand content in short bursts, changing how brands are crafting their content strategies.
Video advertising is the latest trend, but it doesn’t mean you just make an ad, run it and expect the sales to start pouring in. All great advertising start with a great strategy and video ads are no exception.
According to specialists, in 2020, content will become marketing’s biggest bottleneck. That’s a big statement. What does it mean, how did it happen, and what must marketers do to solve the challenge?
A groundbreaking shift in digital marketing is on the horizon and the boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible.