by Andreea Handoca | Oct 22, 2018 | E-commerce trends
Most marketers define the sales funnel to be Awareness, Interest, Evaluation, Decision, and Purchase. The problem with this model is that it is the opposite of customer-centric. In fact, in the traditional sales funnel, leads are treated a bit like pieces moving along a conveyor belt, with various things happening to them along the way. Unfortunately, a marketing strategy not centered on the customer might be going to waste. The customer now drives all content and all marketing efforts, instead of the other way around. In comes the flywheel!
by Andreea Handoca | Oct 18, 2018 | E-commerce trends
Even if Black Friday is months away, the hype has already begun, with reports on where consumers can find the best deals gathering pace. But consumers aren’t the only ones who should be preparing, brands should be too. Because the earlier and more prepared they are, the better they’ll perform during this massive eCommerce event, which is getting bigger every year. So here what you should consider before the holiday:
by Andreea Handoca | Oct 15, 2018 | E-commerce trends
How many of you when you were kids liked getting new toys? Who doesn’t, right? And every time you got one, it seemed like the only toy in the world, it made you forget all about the others. Sales are not that different. Everyone wants those new customers and puts all the efforts there. But by doing so, you forget all about the existing customers.
by Andreea Handoca | Oct 11, 2018 | E-commerce trends
In nowadays marketing world, you can’t search for the next trend without reading something about artificial intelligence. It’s said that it will revolutionize the marketing world, help marketers tap into big data and is the key to unlocking the marketing potential of the Internet of Things. Like most things in today’s marketing landscape, the value of artificial intelligence is tied to data. Customer data. The more data brands and merchants capture and retain from an ever-widening variety of touch points, the more marketers will need to lean on advanced technology tools like AI to identify patterns and extract actionable intelligence. Finding the right data Many marketers are already relying on artificial intelligence for this functionality today with many others starting to see the benefits of finding new audiences with AI and machine learning. These technologies are uniquely suited to comb through reams of seemingly-unrelated data and pull out recurrences and patterns that point to new markets, segments, or other opportunities. The availability of increasingly extensive data sets means that the use of AI for rapid and accurate interpretation will only increase. The personalization game Segmentation and targeting existed long before AI ever was. But with it, the process of segmentation and execution of it on a more granular level can be expedited. The result: achieving a singular customer view and true person-based marketing. Furthermore, AI will be better able to track what type of content consumers are most interested in, allowing marketers to create more personalized, natural content tailored to individuals. And this in return will obviously impact a wide range of marketing activities, from persuasive content...
by Andreea Handoca | Oct 8, 2018 | E-commerce trends
Establishing measurable and attainable goals is crucial for every marketing and business effort. If you can’t tell your boss what success looks like in 12 to 24 months, it’s going to be difficult to justify starting a content initiative. The anticipated goals should paint a picture that validates the cost of content marketing.
by Andreea Handoca | Oct 4, 2018 | E-commerce trends
You launched your online shop and you’ve been able to consistently market and sell your products. But eventually, you notice that almost all the time your average order value has a low amount.
