by Sebastian Cosmor | Feb 19, 2021 | Uncategorized
“Show me the money!” is the nervous cry of the old guard executives while they desperately struggle to deal with commoditizing markets, the loss of their differentiator, and the inevitable loss of profitability. At the same time, the new “breed” of customer-focused executives smile, knowing the answer is simple: focus on the customer; not the organization. Doubling down on providing customers with an emotionally engaging experience and the rest will come naturally. The Customer Experience is the next competitive battleground for companies, as more than 50% of an experience is emotions. Why do many companies ignore the emotions they evoke in their customers? Because in the past it worked, as the consumers had no choice, and the feeling has been transmitted from generation to generation. Ok, so I need to provide a great customer experience…but how do I know if I’m doing it right? “If you can’t measure it, you can’t improve it.” And the most efficient way in measuring the Customer Experience level, is for sure NPS (Net promoter Score), a metric that was first mentioned in Harvard Business Review in 2003 in the United States of America as “The one number you need to grow” and that very soon developed into a whole system used with success worldwide. The very strong points of NPS are that it is very simple and intuitive, it doesn’t waste anyone’s time and it brings to the foreground the main issues that a company may have, unbiased and straight to the core. The customers who interact with the different departments of the company are asked two questions: 1. On a scale from...
by Sebastian Cosmor | Feb 12, 2021 | Uncategorized
Since 2014, we’ve raised $500k to grow faster and build out our 35 person team to better serve you. Today over 850 of you use our tools and many of you have upgraded to our new product offerings giving us a very low customer churn rate. Thank you! As we’ve grown, our CEO Rares Banescu has spent time sharing our growth story with podcast host Nathan Latka. The show has passed 13m downloads and our profile has been viewed over 30,000 times. You can listen to the last podcast here: https://getlatka.com/companies/retargeting. In addition to the podcast, each year Latka publishes the Latka 250 – a list of the fastest-growing SaaS companies. This year, 5,091 companies applied and just 5% made the list. We’re thrilled to share that we grew 63.4 % between Dec 2019 and Dec 2020 and look forward to growing another 100%+ this year with new product offerings. How The Rankings Work Nathan Latka sold his SaaS company in 2015 before launching his SaaS CEO Podcast and database at GetLatka.com. Each year he gets revenue growth figures from SaaS CEOs and confirms the revenue via email with the CEO. The rankings take December 2019 monthly recurring revenue annualized (multiply by 12) and compare to revenue 1 month ago (December 2020). The companies are then split into three buckets since it’s easier to grow a $1m company 300% compared to a $10m company. The three categories are $1m-$10m, $10m-$20m, and $20m-100m. In total, the top 250 companies do $8.5 billion in revenue, service 2.2 million customers, and have raised a total of $12 billion dollars. You can see...
by Sebastian Cosmor | Oct 21, 2019 | E-commerce trends
Black Friday is knocking on your door and your online store needs to be ready to welcome the overwhelming crowd of customers hunting for discounts. So how do you prepare? And when do you know if you’re ready? This post will emphasise 5 Black Friday marketing tips to boost your traffic and increase your sales. So let’s dive in. What exactly is Black Friday? Black Friday comes right after the American Thanksgiving and it’s not just a day, but more like the start of a long-awaited holiday season. That’s why entrepreneurs prepare in advance by providing record discounts to their most popular products. Black Friday ends with Cyber Monday which is essentially the same type of event designed for online shopping only. Now that you have a rough idea of what’s Black Friday and its origin, it’s time to outline the first crucial step you need to take to make sure you start your Black Friday campaign with the right foot. Evaluate Last Year’s Results Since you’re the one who knows best how well your eCommerce business performed in 2018, there’s a list of questions you need to ask yourself to see what direction to take for your Black Friday campaign. What were your best performing ads? Try to see what messages performed better and why others didn’t. Maybe what made the difference were the benefits they provided, the writing style, or the type of audience. What was your bidding strategy? Was the investment worth the effort? If not then you should assess your campaign for 2018 again and calculate how you can invest without risking too much and...
by Sebastian Cosmor | Oct 21, 2019 | E-commerce trends
There are less than two months until Black Friday, so online entrepreneurs are gearing up with their best offers to welcome the waves of customers. I am sure you are also preparing your own strategy because you want your sales to skyrocket. But if you want to maximize your chances to run a very successful Black Friday campaign, you need to start automating your digital marketing processes. That means less work for you and more money. In this post, we will show you how you can launch your Black Friday campaign with just a few clicks with the Retargeting platform. What is Retargeting? Retargeting is an eCommerce marketing automation software that uses personalized triggered messages to increase sales for online shops. The soft analyze user activity on your website and then it uses personalized Black Friday pop-ups to make an offer. Sounds cool, huh? Additionally, the tool offers a vast array of automated and fully personalized services from Google, Facebook & Instagram ads to personalized emails, pop-ups, and onsite product recommendations, with significantly increased performance at a lower cost. Online Shops Problems Low conversion rates, below 1% Bounce rate higher than 45% Over 70% cart abandonment rate Low retention rate No user activity tracking Benefits of using Retargeting Increased conversion rate Decreased bounce rate Recovered abandoned carts Develop a database of subscribers Unlimited access to the platform Live chat support What You Can Do with Retargeting Apart from sending personalized messages, Dynamic Ads are used to drive more traffic to the online store and remarket the existing traffic by engaging the target audience with Black Friday incentives. Dynamic Ads...
