by retargeting | Jun 27, 2015 | E-commerce trends
Considering PwC’s annual consumer survey’s results: almost 40% of consumers prefer shopping in physical store at least once a week and only 27% love online shopping, for sure we should find some ways to improve our customer experience in e-Commerce. It seems that customers prefer physical stores, despite some important benefits of online shopping, like: Time, this irreversible resource – you don’t have to take an entire day off just because you need a new pair of trousers, a t-shirt or you want a new pair of shoes. Comfort – online you have so many opportunities. You have all your beloved stores in one place! And no, the answer it’s not the mall, it’s the internet. Every store at just a click distance! Acces to reviews – because trust us in e Commerce it’s very important. You will be able to find out what others think about a specific store and its products. Do you know why you should engage with your customers even if you don’t have a direct relationship with them, like in a retail shop? Certainly these statistics we have from Quicksprout, will convince you with no need of more other words. Do you want more reasons? Well let us tell you that it’s 6 times more expensive to gain a new customer than keep your current customers happier… And as Shankman Honig tells us, on average consumers tell 15 people about their good experience and 24 about the bad experiences. And things can get worse: we’ve mentioned before that customers that choose to make purchases from an online store have access to reviews… Yes this...
by retargeting | Apr 3, 2015 | E-commerce trends
We’re absolutely sure that you check your inbox every morning, but now we don’t want you to wait. Open it right now and look at the titles. How many of them have a general title and how many are call to actions or they’re addressing you by the first name? If you can split them in these two categories, congratulations! Now you know the difference between traditional email marketing and triggered emails. To make things clearer, a traditional email is a message which in most cases uses static HTML with simple tags for recipient-specific information, which gets merged with customers lists, being often sent by an email service provider, also known as ESP. On the other side, a triggered email is HTML generated and combines a custom template with user data around a specific event. It’s sent directly through backend system or using an ESP via API integration. Ok, we’re all good now. Let’s move to the next point, shall we? Back in 2008, a study made by Practical Ecommerce was saying that “trigger marketing is the next step for the critical e-commerce function of automated email communications”. After 7 years triggered email marketing is something we’re dealing with every day, with more and more marketers using it instead of the traditional way. Now, in case you’re wondering why triggered email campaigns are used so often nowadays, we have some numbers that will explain this as clear as possible. First of all, it’s the click-through rate. Compared with traditional, triggered emails’ rate is 152% higher. Pretty impressive, right? Not to mention that by using them, you have the possibility to...
by retargeting | Mar 31, 2015 | E-commerce trends
There’s no doubt that email is the one of the best known and most used channel for delivering content, but when it comes to promoting stuff, there’s one big question every marketer asks himself or herself: Should I use personalized content or sticking to traditional, standard content will work just fine? Before answering these questions, let’s see how companies are positioning themselves when it comes to this aspect. According to Marketing Land, citing a study made in 2013, more than 70 percent of the brands failed to personalize their email messages. Since we used “failed”, it’s pretty obvious that nowadays, personalized email content is a must and every email campaign should focus on this if it’s looking forward to bring some good results. The same study mentions that email personalization can lift transaction rates and revenue. And because this statement is basically nothing without numbers, you should know that custom promotional messages had a unique open rate higher with 29 percent than standard messages, alongside a 41 percent higher unique click rate. Why should you choose personalized content email retargeting? Let’s take another example. As stated by Brafton.com, a company called MarketingSherpa sent two audience segments different emails. One received a regular one, with a piece of content from the company’s blog, while the second segment received a retargeting email from Jon Hosier, Senior Marketing Specialist at the above mentioned company. The results? The retargeting email generated a 137.4 percent higher open rate and a clickthrough rate bigger with 128.9 percent, compared with the regular email, containing a template version from the blog. If you ask us, this shouldn’t come as a...
by retargeting | Mar 31, 2015 | E-commerce trends
Nowadays, if you take a look at your own inbox, you will see a huge madness. Long titles, promising all kinds of stuff, clickbait or those spam messages we all hate. Lately, online marketers have been talking a lot about the ideal length of an email title, but unfortunately, they didn’t reach an exact conclusion, as the opinions regarding the perfect email subject line were divided. Naturally, we tried to analyze the situation and see which one is the most efficient: a short title or a long one? According to some recent studies, changing an email’s subject length can result in dramatic improvements, with increases of 10%, 20% or even up to 50% more click troughs. But are these improvements due to using a long title or a short one? Let’s see the advantages and disadvantages of both of them before answering this. First of all, a long title implies more details about the topic of the email, so the recipient will automatically know what he or she can expect to see in that email. As long as it’s clear and concise, it should provide a decent CTR. On the other side, let’s not forget that we’re living in the era of smartphones. A lot of people are checking their inbox using their cellphones and in most cases, they have to deal with a relatively small screen, which can’t display a very long title, leading to confusions. Moving on, let’s switch to short titles. If they’re well written, they can generate a huge click through rate. By well written we mean that they shouldn’t reveal anything contained by the...
