Creative marketing campaigns are the essence of your success. Without them, you lack the means to reach and engage with your audience. But what is creative marketing and how should your analytics strategy work in this regard?
Marketing strategies, materials, and products shouldn’t be viewed with the one-and-done mindset. There are so many ways you can use one aspect of your marketing to help several different strategies.
Content marketing is red-hot, but after creating brand awareness, driving traffic and proving your industry authority, how can you use content to convert prospects into leads and paying customers?
Your content marketing plan is a big investment of time and resources. You write, share, curate and promote content with the goal of increasing engagement.
The number of worldwide users on social media is projected to hit a whopping 3.02 billion active users per month by 2021. That’s one-third of the world’s entire population! So, it’s obvious that social media, more and more, is engaging the majority of the world’s citizenry.