by Andreea Handoca | Nov 14, 2016 | Retargeting Updates
In 2015 over $70bn were spent as result of the Black Friday phenomenon. Moreover, the amount of money coming from online spending had doubled. This is both an opportunity and a challenge in disguise for any store owner. I don’t want to panic you, but Black Friday 2016 is just around the corner…
So, the most common problem for you, the store owner, is to make sure that the big amount of visitors coming to your website actually convert into customers. According to statistics, on average, retailers are losing around 60% of total sales to abandoned carts on the website. But guess what? This big shopping stunt gives you the perfect opportunity to increase sales during Black Friday by recovering those pesky abandoned carts. (Read more…)
by Andreea Handoca | Sep 14, 2016 | Partnerships
There are thousands of eCommerce platforms out there and choosing the right platform for your online business can be a very difficult matter. Having to go through a huge number of pages full of features and explanations, quickly transforms into a chore without benefiting your business in any shape or form. This is why we did all the research and testing ahead of time, and time after time Shopify was between the leaders in many categories. (Read more…)
by Andreea Handoca | Aug 17, 2016 | E-commerce trends
Location, location, location. There is a lot to learn from this famous marketing mantra. Location is always very important when opening a physical store for example, or when choosing where to live. The same principles extend to the online medium. This article will shed some light over some proven techniques that anyone can use in order to rank better in local search queries. Localized content Knowing your target audience is key for any business. Even more so, knowing what type of content and what tone of voice should you use is essential to better communicate with your audience. So, you have a local store with a local audience, right? Than why should you focus on creating content better suited for everyone regardless of the location, instead of creating engaging and relevant content for your local buying audience. Communicating with your customers using local language particularities will provide a more direct tone of voice ensuring that you are treating your customers as equals. Also, providing local and relevant news, talking about local events and community activities will be a welcome addition for your customers, enhancing the perception of your brand as an integral part of the community. Optimized website Regardless of the location and modus operandi of a business, it’s still important to have and maintain a well written and optimized website. A website represents for many customers the first interaction that a client will have with your business. That’s why you need to provide your customers with the best experience from start to finish. When optimizing your website for local search, you should keep in mind to use content...
by Andreea Handoca | Aug 5, 2016 | E-commerce trends
An integral part of being a great marketer is understanding how people think and how they act in some key situations. It is incredibly hard to create compelling marketing content if you don’t know how how your target audience thinks. Even more so, if you run an eCommerce business, understanding psychology will provide you with key answers and directions towards what should be your next steps in product development, sales, customer service and pretty much all the activities that directly impact your customers. To aid you in your eCommerce endeavors, and boost your sales we have put together a list of key psychological principles that you should take into account when looking to improve your business related activities. eCommerce Psychology Principles Social Proof Social media has become an integral part for every eCommerce business out there. What if I told you that social media is actually very close connected with a psychology principle? As a matter a fact this principle, called social proof is one of the most important for eCommerce psychology. 81% of shoppers conduct online research before buying. That research includes everything from comparative price analysis to social validation. When researching a possible purchase, customers usually want to find where they can get the best price for that product but more importantly if the people who already bought from a specific company are happy with their purchase. In order to provide social proof to your visitors you can use the power of reviews in whichever form they may come. Making sure that reviews and endorsements are prominently featured on your website represents the first and usually the...
by Andreea Handoca | Jul 29, 2016 | E-commerce trends
Retailers and ecommerce companies have long pondered the importance that social media has in driving revenue for their business. Meanwhile, major players in this domain can attest to the efficiency of social media in increasing the lifetime value of their customers. Last year social media generated more than 30 billion dollars for social ecommerce and retail businesses. Thus, we can clearly say that being a social company definitely pays big time. Now let’s take a look at some of the businesses that are doing incredible things on social media and discover how they got to this high level of social media optimization and strategy. Asos Founded in 2000, Asos has rapidly raised to fame with the help of social media. They have always been at the forefront when it comes to social strategy, testing and later employing emerging techniques. The Social Media team at Asos currently manages the accounts for all the available key platforms. They are currently doing maintenance and update 2 separate blogs. One of them is targeted towards real life advice regarding fashion and beauty, whilst the other one, called Asos Likes, focuses more on lifestyle advice. Both blogs feature helpful content with the addition of high quality photos. Instagram is a goldmine for Asos. They currently have more than 4.7 million followers worldwide and that number is ever increasing. They use models to showcase the products but also pictures from their fans. All the pictures are very high quality and seem to be taken by professional photographers. On the other social platforms like Facebook and Twitter one can find a healthy mix of tasteful self...
