by Andreea Handoca | Jun 29, 2017 | E-commerce trends
Artificial intelligence is revolutionizing so many aspects of our lives. From the way we operate appliances in our homes to the way that children play with toys. Also, is starting to have a significant effect on the way e-shops attract and retain customers.
New algorithms, powerful new computer technologies, and access to massive amounts of digital information have created significant opportunities for the rapid growth and adoption of machine learning techniques all around us. E-commerce has been an early adopter, though it is still very early days, and the possibilities to delight customers with these technologies are endless. (Read more…)
by Andreea Handoca | Jun 26, 2017 | E-commerce trends, Retargeting tool
Push notifications have been around for quite some time now, but only recently they have gained an attention as a powerful real-time marketing tool that can significantly affect conversion rates.
With click-through rates as high as 30%, push notifications are considered as high converting marketing tool that can significantly increase sales for online businesses. (Read more…)
by Andreea Handoca | Jun 21, 2017 | E-commerce trends, Retargeting tool
Retargeting.biz is always working on improving and bring new features on the table for e-shops to have an even higher conversation rate. And the algorithms in the background are as important as the messages that get to the clients, so a new performance algorithm is something that needs to be shared. Why? Let us tell you how that helps! (Read more…)
by Andreea Handoca | Dec 19, 2016 | Infographics
Email is not dead. In fact this year, email usage is at an all time high and that’s why marketers invest more and more in this channel. Even if in the last 2 years more and more articles, appeared in the media, stating that email is on its last legs, those statements couldn’t be further from the truth. (Read more…)
by Andreea Handoca | Dec 7, 2016 | E-commerce trends
Have you ever thought about learning in advance what products your customers would be most likely to buy? What if I told you that you can maximise your profits by doing just that? Wouldn’t that be just great? Personalised and predictive retail is no easy job, but it may come sooner than expected. (Read more…)
