How to take advantage of the holiday season!

How to take advantage of the holiday season!

The holidays are a great time to be a marketer! This holiday season is an especially exciting time to be in digital marketing, as specialists have predicted that e-commerce revenues will reach a record-breaking $100.7 billion by year’s end. So the question becomes, how can you get in on the action?

The top SEO trends for 2018

The top SEO trends for 2018

Traditional SEO techniques are still going to be effective in 2018, but a number of trends are in the works that could significantly alter the practice of optimizing for search. That’s why it’s useful to keep up with the latest trends and discover how your brand can maintain a successful SEO strategy for the year ahead by blending established and growing trends.

Time to get real about omnichannel marketing!

Time to get real about omnichannel marketing!

The billboard, television or email campaigns of the past have transformed into in-app messages, chatbots, and social memes. These are just some of the marketing channels that have developed in the last decade. And it doesn’t stop here since more channels are being introduced all the time, especially with the introduction of voice-activated technology.