Customers don’t just use messaging apps, they prefer them because there are convenient. That’s the point of conversational commerce: it allows people to conduct business on their platform of choice when and where they want.
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When confronted with the word “guerrilla,” it might conjure images of rebellion and conflict. But add the word “marketing,” and you give it a whole new meaning. So, what is guerrilla marketing and how can it help your bottom line?
All the top marketers in your industry are using a trick, a psychological trick with decades of research behind it, to drive their sales through the roof. Everyone is talking about it, everyone knows what it is, but somehow, you’ve missed it?
A/B testing is a powerful instrument used to increase a website’s conversion rate, which basically means increasing the chances of turning simple visitors into customers. For example, if you want to figure out which is the best version of a title for one of your landing pages, all you have to do is to conduct an A/B test and let your visitors decide which one is more likely to increase your conversion rate.