We rarely sit down at our computer to thoroughly research all our options and we shop from multiple devices and brands we trust. This is where it gets tricky for online shops, they must work extra hard to earn that trust.
Marketers continue to underestimate the effectiveness of an SMS campaign for marketing. It’s not as sophisticated as mobile applications and developed mobile websites, but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging and the conversion rates are higher!
We’ve all heard the buzzword and its relationship to cryptocurrencies, but few have dug in to see how blockchain can change the world of social media where centralized channels and user-produced content consumed by platforms is the norm. With the market value of cryptocurrencies close to $1 trillion in 2018, this technology is one of the most promising upcoming shifts in the industry.
Sound is a powerful tool that can trigger specific memories or emotions. It’s a staple for marketers who have used jingles to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon’s Echo or the Google Home Assistant become more embedded in our daily lives, it’s becoming increasingly important for brands to create those same emotional connections without visuals, just sound. In comes sonic branding, the use of a sound, song or melody to help reinforce a brand’s identity.
The best marketers understand one fundamental fact: people crave closure. It’s the ending to a movie or having to finish reading a chapter in a book before you do something else.