Competition is normal in business and is tougher and tougher when it comes to e-commerce where it’s not just your local competitors that you need to worry about. That’s why it’s crucial for all entrepreneurs to understand how to identify a unique selling proposition to help guide your branding and marketing decisions.
Your customers are social, plugged-in, and savvy. Selling to them is not an easy task. Usually, you would hear: focus on features and benefits, but you have to stop that! Stop hyping up your copy. Instead, sell your product on a subconscious level, and you’ll have customers drooling with desire before they know what hit them.
Specialists agree that 85% of customer-business relationships will be through technology within the next two years. And a big part of these relationships will take place with the help of Messenger marketing, a way for businesses to not only provide lightning-fast customer service but also drive sales.
Decades ago, the most effort a brand made to engage with its customers would be messages on a billboard, in a magazine, or a television ad, through which they were proclaiming their greatness, usually in a catchy or memorable way, to as wide an audience as possible.
If you haven’t yet integrated Artificial Intelligence into your marketing strategy, you should at least by now be aware of what it is. To oversimplify it, AI is data-driven and it arms you with more information about your customers than you could have dreamed of, which in turn allows you to make a more personalized experience for them that boosts your conversions. Even if they aren’t aware that you’re using it, customers love it!