When it comes to e-commerce, a shipped package represents the most direct connection with a customer, but it is also one of the most underused marketing opportunities. Done well, a branded packaging and unboxing experience is a great way to leave a lasting impression, create a memorable moment for your customers and encourage them to shop with you again in the future.
SEO is an essential tool all year long, but did you know that you should switch up your keywords for the upcoming holidays? According to statistics, about 51 percent of consumers prefer shopping online and will turn to search engines to find the perfect gifts, tips on how to host the best holiday party and holiday recipes.
About 22 percent of the world’s population is on Facebook, and a whopping 93 percent of Pinterest users are reaching for their credit cards to make online purchases. Hearing these numbers makes you want to dive in head-long eager to have your own slice of the huge pie? But wait! Are you doing it the right way? Are you going after the right audience?
Most marketers define the sales funnel to be Awareness, Interest, Evaluation, Decision, and Purchase. The problem with this model is that it is the opposite of customer-centric. In fact, in the traditional sales funnel, leads are treated a bit like pieces moving along a conveyor belt, with various things happening to them along the way. Unfortunately, a marketing strategy not centered on the customer might be going to waste. The customer now drives all content and all marketing efforts, instead of the other way around. In comes the flywheel!
Even if Black Friday is months away, the hype has already begun, with reports on where consumers can find the best deals gathering pace. But consumers aren’t the only ones who should be preparing, brands should be too. Because the earlier and more prepared they are, the better they’ll perform during this massive eCommerce event, which is getting bigger every year. So here what you should consider before the holiday: