If you want your triggered emails to have a good open rate we recommend you use as subject line short messages that are exciting for your subscribers.
Below is a list of 20 examples that I recommend to you:
- Happy Birthday [name] – Surprise inside e-mail! (works great with our happy birthday trigger!)
- Hey (used by Barack Obama)
- Don’t open this email! (a little bit tacky, but can do wonders for your open rate)
- What are our customers saying? (perfect for when you’re asking for feedback)
- Read your review for [something] (use it a week after his review was published to get him back on the site)
- I made you a surprise (who doesn’t love surprises?)
- You’re missing out on [product] (why would you miss out on a special offer?)
- 5 reasons why [put anything you like here] (we all love articles like this!)
- Top 10 [put anything you like here] (same thing!)
- How do you/What do you [finish the question] (questions work great, no matter the industry)
- How to make/How to use [finish the sentence] (we already know that this will work!)
- Last minute deals. Take a look (creates the sentiment of urgency, don’t use it too often)
- A [product] for [name] (personalized advice? yes, please!)
- Ends today! [insert your offer here] (well, if it ends today, we better hurry!)
- Bring this email to the store and win [insert offer here] (best way to get your online clients to the brick and mortar shop)
Triggered emails will certainly increase your sales because this is the age of personalization!
Sources: hubspot.com and mequoda.com