The importance of a killer ‘Call-to-action’
Think about all the times you’ve signed up for things in your life. Each one is likely a result of an effective call-to-action short sentence.
If you hadn’t been drawn in by the copy or design of the call-to-action, or been guided so eloquently through the signup process, you would probably use fewer apps and websites.
Your call-to-action needs to be “an instruction to the audience to provoke an immediate response” pointing out the way in which the customer will benefit from your inducement.
So you have to create a CTA that is easy to see and shows above-the-fold in your email content. Use short, simple action words, such as: start, join, discover, learn, get, order, buy.
The power of a name
If you’re in sales, you know the importance of a customer’s name. It’s important in your e-mail marketing too. Studies have shown that including your customer’s name in your email subject line increases engagement by 22%.
Make It personal!
More and more consumers are looking to engage with providers beyond their product or service. People will no longer stay loyal to a brand, just because of the brand, they want more.
Know your buyer. All content should be of value to him and give reassurance that you know what you are talking about and can be of real help.
By building a relationship with the customers, you will widen the conversation with them so that they can be guided to buy what they need and want. But, this comes from first understanding the buyers’ behavior and then communicating with them in a targeted manner.
Imagine being able to track the journey of your customer, being able to give them exactly what they want and without moving a finger. Witchcraft you say? No, just marketing automation.
Advantages of a marketing automation tool
Marketers that have adopted Marketing Automation say the main benefits are:
– Taking repetitive tasks out of marketers hands, allowing focus on new/more exciting projects (36%)
– Better targeting of customers and prospects (30%)
– Improving the customer experience (10%)
– Better email marketing (9%)
– Reduction of human error in campaigns (8%),
– Lead management (4%) and multichannel marketing (3%)
Do you use a marketing automation tool? How does that reflect in your sales? Please comment below.