Make it less a transaction, more an experience!
The shopping experience doesn’t start with the purchase of an item. Rather, it begins when a consumer has a need or desires a certain item. Wrongfully, many marketers assume that their job ends once a purchase is made. This way, marketers are missing the opportunity to build customer loyalty. And as the trend is to place a higher value on experiences over goods, this realization could become critical to a brand’s survival.