Creative video experiences for a multi-screen world
Gone are the days when a brand could sink all of its heart, soul, and budget into a single creative experience. You can’t be so singularly focused, your audience sure isn’t.
The 8-step journey from prospect to promoter!
Want more sales? Clicks? Engagement? Digital marketing is about helping customers move along their journey faster. And if you want to improve your digital marketing, you need to understand how to turn strangers into super-fans. And that’s called Customer Value Journey, an 8-step path!
Cognitive biases: How to use them to sell your products
We all want to believe that we are logical beings and we take logical decisions, especially when it comes to purchasing decisions. However, no matter how rational and analytical we try to be, to some extent emotion always influences our decisions. Psychologists refer to these emotional factors in our decision-making processes as cognitive biases.
Interactive marketing: The engaging way to attract clients!
Interactive content is a highly effective way of doing marketing. It connects users with a brand on multiple levels and provides a creative and unique experience that is personalized to each user. Which in turn lead to keeping their attention longer, increasing excitement and users will be more likely to seek it out.
Customer experience is shaping e-commerce
Up until recently, shopping was purely transactional. A merchant had a product a consumer wanted. The consumer purchased that product from the merchant and went on their way. But over the past couple of decades, shopping stopped being this singular moment. It turned into a series of interactions between the retailer and the consumer. And it started well before the consumer even intended to buy anything.